Salon/Spa Pricing: Charging What Your Services are Worth

January 12, 2020 | By Neil Ducoff | 1 Comment

Any discussion on the pricing of salon/spa services is guaranteed to stir the emotions of owners and service providers. This is especially true when it comes to charging what your time and services are worth.

The industry’s long-term challenge has been keeping pace with the rising costs of doing business. This is especially so with the skyrocketing costs of prime lease space.

Every salon/spa owner knows the importance of “location, location, location.” But being in the right location with the wrong pricing is business suicide.

That’s why in these economic times, getting your service pricing right is so critical.

In its most simplest form, salons and spas sell increments of time in exchange for professional services. The key word is “professional.”

“Professional” means the assurance of specialized knowledge, skills, creativity and experience. It also means location, ambience, amenities, marketplace, brand recognition and other key factors.... Read More

Any discussion on the pricing of salon/spa services is guaranteed to stir the emotions of owners and service providers. This is especially true when it comes to charging what your time and services are worth. The industry’s long-term challenge has been keeping pace with the rising costs of doing business. This is especially so with the skyrocketing costs of prime lease space. Every salon/spa owner knows the importance of “location,…
Read More

Categories: Financial Literacy

What Will You Make of 2020 in Your Salon/Spa?

January 5, 2020 | By Neil Ducoff | No Comments

The New Year’s Eve celebrations are behind us. This is day six of a new year and a new decade.

It’s time to look ahead, lock in your goals, and get down to the business of growing your salon/spa.

To get your business and leadership juices flowing, answer the following seven questions:

  1. What challenges do you want to leave in 2019? You can probably rattle off five or six without much effort. If cash flow was a challenge, what needs to be done beyond just cranking up revenue? If customer service consistency was a challenge, what needs to be done to ensure every client receives your brand experience? If productivity rate was a challenge, is it because you’re over staffed, sloppy appointment booking, inability to work within time standards, or something else? KEY: Every challenge has a solution and solutions require leadership decision making, information flow and accountability. The only reason to drag last year’s challenges into 2020 is to avoid making decisions. Get it done.
  1. What’s your plan to grow your business in 2020? Working harder doesn’t necessarily translate into business growth. In fact, if you work harder on the wrong stuff, you’ll be spinning your wheels and getting nowhere. KEY: Business growth requires a plan. That plan needs to be broken down into quarters, months, weeks and days. Set your targets and completion dates and work backwards to the starting point. It doesn’t have to be an elaborate plan. In fact, one page is ideal. Get it done.


  2. What are your two big change initiatives for 2020? If you have no big change initiatives planned for 2020, your salon/spa is officially operating in a comfort zone. It’s coasting and will eventually slow down and stop. Why just two big change initiatives? Because it creates focus. When change initiatives overlap, one or both will likely fail. KEY: Big change initiatives wake everyone up. Change initiatives create a sense of urgency that builds momentum. But change initiatives must be planned out and communicated so everyone knows the objectives and their roles. Get it done.
  3. What’s your plan to upgrade your leadership skills in 2020? Sharpening your leadership sword just makes sense. It keeps you energized, builds self-confidence and expands your personal capabilities. KEY: Register for a business course, hire a business coach or read six leadership books. As a guide, think about the skills you’ll need to run a company that’s 10x the size of your company. Get it done.
  4. What’s your plan to develop your leadership team’s business skills? A leader that chooses to wear all the hats is going to be frustrated and overwhelmed. In contrast, building and surrounding yourself with a capable leadership team accelerates growth through shared responsibility. KEY: Leaders that strategically let go of control actually lead better. It’s the simple act of divide and conquer. The more you develop their individual skills in their area of responsibility, the more you can focus on growth. Get it done.
  5. What’s your plan to improve your time management skills? The entrepreneurial spirit is amazing. It can also be an incredible time waster. This is especially so for service provider owners that make the jump to full-time leadership. Without the appointment book to keep you busy, time evaporates. KEY: There are a multitude of project and day planners in both print and app versions that can keep you focused and on task. At Strategies, we use a cloud-based app called Teamwork. Basecamp is another great project planner. To work, there must accountability to completing tasks. Get it done.
  6. What’s your plan to improve team information flow? Salons and spas are notorious for dismal information flow. A couple of team meetings a year is far from effective information flow. That’s why daily huddles are so vital. KEY: Daily huddles deliver “gotta know” information so everyone is on the same page. If you’re not doing daily huddles, information flow is not flowing. There are a number of fine apps to keep your team communicating. Teamwork offers Chat. There’s also GroupMe and Microsoft Teams. The less information flow, the more isolated and fragmented your team becomes. Get it done.

Here’s my challenge to you: The 2020 clock started ticking at 12:00am on January 1st.... Read More

The New Year’s Eve celebrations are behind us. This is day six of a new year and a new decade. It’s time to look ahead, lock in your goals, and get down to the business of growing your salon/spa. To get your business and leadership juices flowing, answer the following seven questions: What challenges do you want to leave in 2019? You can probably rattle off five or six without…
Read More

Categories: Leadership

10 Salon/Spa Owner New Years Resolutions for 2020

December 30, 2019 | By Neil Ducoff | 2 Comments

The start of a new year has long been a time for making resolutions. One year comes to an end and brand spanking new year is about to begin.

New Years provides the perfect opportunity to reflect on what was and to look ahead at what can be.

This New Years brings that added twist of being the end of one decade and the beginning of new one. Why not ponder the opportunities the next ten years can bring?

So we do the annual ritual of making resolutions to ourselves and the achievements we wish to realize before this next New Year comes to a close.

For this final blog post of 2019, I’m going to ratchet up the level of commitment these ten resolutions require.

Why? Because these resolutions are about what you’re promising to do for your salon/spa company and your employees.

These ten resolutions focus on shaping your leadership behavior and that push to achieve significant gains, rather than marginal or flat performance.... Read More

The start of a new year has long been a time for making resolutions. One year comes to an end and brand spanking new year is about to begin. New Years provides the perfect opportunity to reflect on what was and to look ahead at what can be. This New Years brings that added twist of being the end of one decade and the beginning of new one. Why not…
Read More

Categories: Leadership

A Time for Gratitude

December 22, 2019 | By Neil Ducoff | 6 Comments

Well, it’s the day before Christmas Eve and the second night of Hanukkah. A new year, and a new decade, is about to begin.

At Strategies, we’ve been coaching and training owners of salons, spas, medspas, barbershops, and every other industry related business for over 26 years.

As coaches, we spend our days celebrating your successes and helping you overcome challenges. We love to inspire you and we deliver tough love when situations dictate.

And like you, I am the owner of an employee-based service business. The only difference is that you provide hair, skin, nail and massage services. We deliver leadership and best business practices through coaching and training.

You see, building a successful service business, beauty or business coaching, requires passionate and dedicated people.

Sure, you can go it alone, but there’s a difference between building a “private practice” and something capable of growing beyond your wildest dreams.... Read More

Well, it’s the day before Christmas Eve and the second night of Hanukkah. A new year, and a new decade, is about to begin. At Strategies, we’ve been coaching and training owners of salons, spas, medspas, barbershops, and every other industry related business for over 26 years. As coaches, we spend our days celebrating your successes and helping you overcome challenges. We love to inspire you and we deliver tough…
Read More

Categories: Business Builders , Teamwork

What Motivates Salon/Spa Employees

December 14, 2019 | By Neil Ducoff | 2 Comments

Michell Bartlein, owner of Savoye Salon Spa, located in Green Bay, WI, and Team-Based Pay Award Winner, posted the following in our Strategies Salon Spa Business Idea Exchange discussion group on Facebook:

We are very selective who we allow on our team. I find myself struggling to discover what makes service providers tick and be motivated. Am I focusing on the wrong area?

I want to grow our team but struggle with the graduates coming out of cosmetology school. So, we decided the best thing to do is to go visit the schools, right?!

Yesterday a team member and I went to a school and did a presentation on “Life After School.” We presented a 50,000-foot view of need to knows including an overview of the different pay systems. The students were very engaged.

I also figured that this would be a great test group to help me better understand the next generation’s thinking. I gave them three simple questions to answer.... Read More

Michell Bartlein, owner of Savoye Salon Spa, located in Green Bay, WI, and Team-Based Pay Award Winner, posted the following in our Strategies Salon Spa Business Idea Exchange discussion group on Facebook: We are very selective who we allow on our team. I find myself struggling to discover what makes service providers tick and be motivated. Am I focusing on the wrong area? I want to grow our team but…
Read More

Categories: Leadership , Teamwork

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