Is Your Salon or Spa Drowning in the Sea of Sameness?

August 13, 2018 | By Neil Ducoff | No Comments

“Sameness” means little distinction between one salon/spa business and another.

Sameness goes beyond location, design and decor to include skills, customer service excellence, and, most importantly, the culture of the salon/spa.

For employee-based salon/spas, sameness is the opposite of memorable. Nothing notable stands out. Branding is blah.

Ride down any street, pass any strip center, and you’ll see one salon or spa after another. Would yours stand out? Would yours consistently deliver memorable experiences?

My benchmark for a stand-out business

There is no shortage of beautiful inns in New England to choose from. There’s a reason why we keep going to back to Rabbit Hill Inn in Lower Waterford, Vermont.

From our first visit, its uniqueness was obvious. Dinners are truly four star. The hand cut wood Stave Puzzles are delightfully challenging and fun. The little touches like the handwritten welcome note on the bed, the handmade cloth heart “do not disturb” sign (that you can take home as memento), careful attention to allergies, and so much more.... Read More

“Sameness” means little distinction between one salon/spa business and another. Sameness goes beyond location, design and decor to include skills, customer service excellence, and, most importantly, the culture of the salon/spa. For employee-based salon/spas, sameness is the opposite of memorable. Nothing notable stands out. Branding is blah. Ride down any street, pass any strip center, and you’ll see one salon or spa after another. Would yours stand out? Would yours…
Read More

Categories: Leadership

When Salon/Spa Owners Say, “My Employees Would Never Go for That”

August 6, 2018 | By Neil Ducoff | 3 Comments

You hear another salon/spa owner describe how she does something in her business that gets great results. But, you respond, “My employees would never go for that.”

You’re having some business challenges that keep you awake at night. You listen to a possible solution, but you respond, “My employees would never go for that.”

You attend a business course and learn some pretty powerful approaches that could take your company to that elusive next level. Yup, you guessed it…that “my employees would never go for that” thinking slams the door on what could be a breakthrough for your company.

When salon/spa owners say, “My employees would never go for that,” what exactly does it mean?

  • Is it fear it may not work?
  • Is it fear things could get worse?
  • Is it fear employees may quit?

What it really means is that you, your company and your employees are stuck. It means that nothing is going to change. Tomorrow will be a repeat of today.... Read More

You hear another salon/spa owner describe how she does something in her business that gets great results. But, you respond, “My employees would never go for that.” You’re having some business challenges that keep you awake at night. You listen to a possible solution, but you respond, “My employees would never go for that.” You attend a business course and learn some pretty powerful approaches that could take your company…
Read More

Categories: Leadership

Tackling the Salon & Spa Staff Recruitment Challenge

July 30, 2018 | By Neil Ducoff | 4 Comments

For as long as I can remember, salon/spa owners have been saying, “I can’t find good people.”

Today, more than ever, we hear our coaching clients expressing their recruitment frustrations. Owners are saying:

  • Enrollments are down at cosmetology schools and schools are closing.
  • Chains are grabbing up the graduates and burn through them.
  • The lure of booth rental and suites is hard to compete against.

I decided to contact long-time coaching client and Team-Based Pay advocate, Shawn Trujillo, to get his take on school enrollments and recruitment. Shawn and his wife Angie own seven Lunatic Fringe salons and two Paul Mitchel Schools in Utah.

I figured Shawn could provide accurate insight into school enrollments at his schools. Shawn’s feedback:

  • School enrollment is been very consistent in recent years.
  • There are no indications that this trend is going to change.
  • Some Paul Mitchell Schools report a decline.

Paul DiGrigoli, owner of the DiGrigoli School of Cosmetology in West Springfield, MA, reports that enrollments are are down slightly. Through his very active speaking schedule, Paul adds that enrollments at most schools are down.... Read More

For as long as I can remember, salon/spa owners have been saying, “I can’t find good people.” Today, more than ever, we hear our coaching clients expressing their recruitment frustrations. Owners are saying: Enrollments are down at cosmetology schools and schools are closing. Chains are grabbing up the graduates and burn through them. The lure of booth rental and suites is hard to compete against. I decided to contact long-time…
Read More

Categories: Staff Retention

What is Your Salon or Spa Worth?

July 23, 2018 | By Neil Ducoff | 2 Comments

Wherever your salon/spa is in its business lifecycle, the most important question you must be able to answer is, “What is my business worth?”

Unfortunately, most entrepreneurial owners don’t even ask the question until it’s too late.

“Too late” typically means one of two things.

  • Your salon/spa isn’t doing well; you’re getting beat up and want to get out.
  • You’re at or near retirement age and recognize that the time to sell is near.

FACT: The primary reason salons and spas earned a reputation for dismally low selling prices is because owners never focused on growing the value of their companies.

  • Being “busy” doesn’t necessarily translate into company value.
  • Doing $1 million or more a year in revenue doesn’t mean the business is making money.
  • Doing $1 million or more a year in revenue doesn’t mean it’s worth $1 million or more when it’s time to sell.

As an owner, you’re busy pushing to grow sales, keep people productive, pay the bills, solve problems and generally keep things heading in the right direction.... Read More

Wherever your salon/spa is in its business lifecycle, the most important question you must be able to answer is, “What is my business worth?” Unfortunately, most entrepreneurial owners don’t even ask the question until it’s too late. “Too late” typically means one of two things. Your salon/spa isn’t doing well; you’re getting beat up and want to get out. You’re at or near retirement age and recognize that the time…
Read More

Categories: Leadership

Salon & Spa Teamwork: Hard to Get — Easy to Lose

July 16, 2018 | By Neil Ducoff | 1 Comment

Too often, salon/spa owners toss the word “teamwork” around like it’s an abundant resource. It’s not.

In fact, teamwork is a precious commodity revered by those who have achieved it and envied by those who want it.

You can refer to employees as “team members,” use scoreboards and huddle every day, but these exercises bring no guarantee that teamwork will follow.

Teamwork is an outcome. It is the culmination of a multitude of complex forces, systems and accountabilities that merge into one truly dynamic state of being called teamwork.

In this teamwork state of being, the energies of many individuals harmoniously synchronize to achieve the extraordinary.

It’s much like achieving a true meditative state. One must learn to quiet the mind until a oneness with the world is achieved. This meditative state is difficult enough for individuals to master.

Consider the added complexity of groups of individuals, all possessing unique personalities, ambitions and job functions, coming together to achieve that state of being we call teamwork.... Read More

Too often, salon/spa owners toss the word “teamwork” around like it’s an abundant resource. It’s not. In fact, teamwork is a precious commodity revered by those who have achieved it and envied by those who want it. You can refer to employees as “team members,” use scoreboards and huddle every day, but these exercises bring no guarantee that teamwork will follow. Teamwork is an outcome. It is the culmination of…
Read More

Categories: Uncategorized

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