Is Your Salon/Spa Growing, Coasting, or Shrinking?

May 9, 2021 | By Neil Ducoff | No Comments

Most certainly, the COVID-19 pandemic tested the resolve of
salon/spa owners at levels never seen before. But in many ways, that’s what succeeding in business is — a test of your resolve.

But even in the best of times, owning and leading a salon/spa
business is no walk in the park. There are good times, tough times, and, most certainly, times when your business can just feel stuck.

Once-in-a-century “shared” experience …

The pandemic forced all owners to experience a seriously tough, high-stress time, together. Social media and Zoom quickly became an owner’s lifeline for sharing ideas, learning, and, most of all, camaraderie.

And then there’s going it alone …

Pandemic aside, how a salon/spa business succeeds, struggles, or fails, is its unique journey. Growth is exhilarating. Coasting is frustrating. Shrinking is excruciating.

The arrival of spring means the harsh winter is behind us. Days are warmer. The smell of freshly cut grass is in the air. Flowers are blooming. New leaves fill the trees.... Read More

Most certainly, the COVID-19 pandemic tested the resolve of salon/spa owners at levels never seen before. But in many ways, that’s what succeeding in business is — a test of your resolve. But even in the best of times, owning and leading a salon/spa business is no walk in the park. There are good times, tough times, and, most certainly, times when your business can just feel stuck. Once-in-a-century “shared”…
Read More

Categories: Business Builders , Coronavirus , Leadership , Productivity

How to Recruit Salon/Spa Employees in the Post Pandemic

May 2, 2021 | By Neil Ducoff | 4 Comments

From the day I entered the professional salon/spa industry in 1970, recruiting new and experienced employees has been a serious challenge.

Add pandemic-related disruptions into the mix, and the process of recruiting new employees has gotten more and more difficult.

Then, there’s the industry’s long history of high employee turnover. The more turnover you have, the more pressure on your recruiting efforts — especially in today’s tight labor market.

Many owners blame turnover and recruitment challenges on the growth of booth rental and suites — but even businesses that cater to independents are having difficulty renting/leasing space.

FACT: You can’t grow a service business if you can’t recruit new
employees.

Yes, the pandemic seriously rattled the economy and our industry. In the process, it proved that the days of “business as usual” are long gone.

So, what’s a salon/spa owner to do when want ads, online recruitment sites, and visits to schools, barely get a trickle of applicants — or no applicants at all?... Read More

From the day I entered the professional salon/spa industry in 1970, recruiting new and experienced employees has been a serious challenge. Add pandemic-related disruptions into the mix, and the process of recruiting new employees has gotten more and more difficult. Then, there’s the industry’s long history of high employee turnover. The more turnover you have, the more pressure on your recruiting efforts — especially in today’s tight labor market. Many…
Read More

Categories: Business Builders , Customer Loyalty , Staff Retention

How to Fall Back in Love With Your Salon/Spa Business

April 25, 2021 | By Neil Ducoff | No Comments

The day you became a salon/spa owner, it was like a dream come true. But like any relationship, it can, and will, hit some rough spots.

Too often, those rough spots turn ownership into a true love/hate relationship. That’s especially so if the rough spots linger too long, or, devolve into what we not-so-fondly refer to as, the fiery pit of hell.

On the “love” side: Your salon/spa business is running like a finely tuned machine. You feel a sense of personal pride and accomplishment. Your team culture is dialed in, there’s money in the bank, your critical numbers are impressive — so much so, you love being an owner.

On the “hate” side: Employees drive you crazy, your culture needs fixing, cash flow sucks, debt load is scary, and you’re always stressed. You’re not sure how much more of this you can take. If there was a viable way to get out without losing everything — you’d take it in a heartbeat.... Read More

The day you became a salon/spa owner, it was like a dream come true. But like any relationship, it can, and will, hit some rough spots. Too often, those rough spots turn ownership into a true love/hate relationship. That’s especially so if the rough spots linger too long, or, devolve into what we not-so-fondly refer to as, the fiery pit of hell. On the “love” side: Your salon/spa business is…
Read More

Categories: Leadership , Productivity , Profitability

Imagine Your Salon/Spa Running at Full Potential

April 18, 2021 | By Neil Ducoff | No Comments

To have your salon/spa running at full potential is every owner’s dream.

Running at full potential means:

  • Your company-wide productivity rate averages 85%.
  • High first-time and existing client retention rates.
  • Everyone working within time standards.
  • Systems make your business consistent and predictable.
  • Every client receives a personalized retail recommendation.
  • Hitting service and retail goals damn near every month.
  • Your culture is dialed in and all staff are on the same page.
  • Cash flow is excellent with three-plus months of cash reserve.
  • No, or very little, debt.
  • Monthly net profit makes you proud of what you built.
  • Your company is meeting or exceeding growth goals.
  • You sleep good at night.

You get the picture. Running at full potential is a wonderful and enviable place to be.

As an entrepreneur, you also know that no matter how dialed in your business is, you see where it misses the mark. Where performance, behaviors, and execution could be better.... Read More

To have your salon/spa running at full potential is every owner’s dream. Running at full potential means: Your company-wide productivity rate averages 85%. High first-time and existing client retention rates. Everyone working within time standards. Systems make your business consistent and predictable. Every client receives a personalized retail recommendation. Hitting service and retail goals damn near every month. Your culture is dialed in and all staff are on the same…
Read More

Categories: Leadership , No-Compromise Leadership , Productivity , Profitability , Quote

Why Do You Pay Commission?

April 11, 2021 | By Neil Ducoff | 2 Comments

This is not a simple question. Commission has been the defacto pay method at salons/spas forever. For most, “commission” is the way it’s done.

The most common response to the question is, “Commission motivates them to perform and sell.” But does it really?

Commission’s origin is actually in sales-based businesses and industries. If you sell something, you get paid a percentage of that sale. Products, cars, equipment, systems, real estate, services, etc.. The key difference is that the one earning commission doesn’t make or deliver the product or service being sold.

The salon/spa industry is very different because the individual doing the “selling,” or providing the actual service, gets the commission. That seemingly simple difference is far from simple — it’s massively different.

Stylists, estheticians, barbers, massage therapists, nail techs, and other service providers are primarily attracted to our industry for its creative and therapeutic aspects — not because they’re passionate about “selling” or making a commission on what they sell.... Read More

This is not a simple question. Commission has been the defacto pay method at salons/spas forever. For most, “commission” is the way it’s done. The most common response to the question is, “Commission motivates them to perform and sell.” But does it really? Commission’s origin is actually in sales-based businesses and industries. If you sell something, you get paid a percentage of that sale. Products, cars, equipment, systems, real estate,…
Read More

Categories: Team-Based Pay , Teamwork

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