Why Strategies?

Coaching, training and expertise to help you build a profitable salon, spa or medspa by design…not by chance.

Get to know our team

Salon business.
It’s what we do.

Since 1993, Strategies has been providing employee-based salons, spas and medspas with the systems, thinking and behaviors to:

Increase sales, create predictable profit, and eliminate debt

Drive productivity, client loyalty, pre-booking, and overall consistency

Create a bulletproof culture that attracts, retains & inspires staff

Build an actionable game plan for your financial future

Are you building
a company?

When it comes to growing a successful salon, spa or medspa, there are ten questions you must answer.

They’re challenges Strategies has helped thousands of employee-based salon, spa and medspa owners work through.

  1. Are you building a company or individual service providers?
  2. As an owner, are you able to take a consistent paycheck? And, could you take that paycheck if you didn't do services?
  3. When it comes to teamwork and performance, are all employees on the same page?
  4. Above and beyond your owner pay, is your company consistently generating a monthly/yearly profit of at least 10% or higher?
  5. Have you built your dream culture?
  6. Does your salon/spa have at least a three-month cash-reserve?
  7. Can your company give pay raises? If yes, is it based on skill, attitude, attendance, teamwork, etc., OR, simply generating more income?
  8. Do you set monthly service and retail goals? if yes, do your employees know – or care – what those goals are?
  9. Does your company have a formal and ongoing skill certification program that all employees must take to ensure consistency and quality?
  10. Are clients loyal to their service provider OR your company?

Why work with us?

For three decades, Strategies has helped thousands of salon, spa, medspa, barbershop and lash studio owners become confident business leaders.

Our Team-Based Business Model focuses everyone in the company, and every system they use, on overall growth. Our Certified Strategies Coaches have demonstrated success with that model in their own current or previously owned companies.

Strategies has invested over $1M in the Command Center coaching portal, giving owners and coaches a shared place to plan and track progress.

Learn about Team-Based Pay

The businesses we coach

$138 million

Total revenue of the clients we coach on a daily basis.

Our team.

Led by owners Barbara and Brett Pierce, our team brings salon ownership, coaching and education experience to your business. Select a team member to read their story.

Barbara Pierce
Barbara Pierce
Owner
Brett Pierce
Brett Pierce
Owner
Melanie Loboda
Melanie Loboda
Director of Coaching
Brooke Kaldan
Brooke Kaldan
Graphic Designer
Christian Wyrwas
Christian Wyrwas
Director of Software Development
Keesha Adler
Keesha Adler
Certified Strategies Coach
Jenn Cody
Jenn Cody
Certified Strategies Coach
Kim DeLisa
Kim DeLisa
Certified Strategies Coach
Dennis Gullo
Dennis Gullo
Certified Strategies Coach
Laurie Michelson
Laurie Michelson
Certified Strategies Coach
Steven Swanson
Steven Swanson
Certified Strategies Coach

Trusted by…

Salon Today
Wella Company
Aveda
Professional Beauty Association
Lash Cast
Millenium Systems International
Phorest
Serious Business
O-Way
Salon Clouds+
Reach.ai