Press Release: A New Chapter for Strategies as Beloved Coaches Take Ownership

Old Lyme, CT – Strategies, a leading coaching and training company for beauty industry professionals, is excited to announce a new era of leadership. Brett Pierce, a Strategies Master Coach, and Barbara Pierce, Director of Education, acquired the company after the retirement of founder Neil Ducoff.

Brett and Barbara’s journey with Strategies began as clients in 2006, when they discovered the transformative impact of Strategies’ approach on their own business, The Masters Salon in Huntsville, Alabama. Inspired by their experiences, Brett joined Strategies as a coach in 2013, followed by Barbara in 2015. Since then, both have dedicated themselves to advancing Strategies’ mission by empowering beauty business owners through education, systems, and leadership training.

“Our love of the industry was the key reason we wanted to do this. But this amazing team was our driving force, knowing what we can accomplish together to move this industry forward,” Barbara shares, reflecting on their decision to purchase Strategies. Barbara’s background in education, combined with her passion for the beauty industry, has uniquely positioned her to help salon and spa owners grow. Brett, with deep industry roots as co-owner of The Masters Salon, has been instrumental in championing Strategies' No-Compromise Leadership principles.

Neil Ducoff expressed his heartfelt confidence in the new leadership, stating, “Brett and Barbara bring their love and passion for the industry, the highest levels of integrity, and the most compassionate hearts. The ownership of Strategies is in the most capable and caring hands of two very special individuals.”

With a steadfast mission to provide beauty businesses with the tools to build thriving teams and profitable, sustainable companies, Barbara and Brett are poised to carry forward Strategies’ 31-year legacy while infusing it with fresh vision. Their leadership ensures that Strategies will continue evolving to meet the needs of an ever-changing industry and empower every beauty business to think “limitless.”

Join us in celebrating this exciting new chapter as Brett and Barbara continue championing beauty businesses everywhere, ensuring they earn the respect they deserve and achieve lasting success.