Skip to main content

July 21st, 2024 - July 24th, 2024

9:00am - 5:00pm EST

Strategies Business Academy

Old Lyme, CT 06371

In-person Seminar | Intended for: Front Desk/Guest Services/Managers/Owners/Service Providers

Strategies Incubator Seminar: Learn the Proven Blueprint for Salon/Spa Growth

As an employee-based salon, spa or medspa owner, you have a lot of responsibility on your shoulders.

While having responsibilities is okay, having them feel like a burden isn't.

After all, no owner wants to come to work every day wondering...

  • "I feel like we've tapped out on our this really it?"
  • "When will running my company start being fun again?"
  • "Am I really cut out to run a business?"
  • "How do we start making REAL profits month after month?"
  • ""How do I recruit, retain, and pay team members...and still make a profit?"
  • "When will I get my life back?"

If any/all of these concerns sound familiar, you're not alone. We talk to dozens of owners every week struggling through the same issues.

And our answer is always the same: You don't have to settle with where you are now, as long as you have a solid blueprint to guide you forward.

The Strategies Incubator Seminar teaches that blueprint from the ground up.

Over four intensive days, the Incubator will guide you through the same Team-Based Business Model that has helped thousands of salon/spa owners break free of their roadblocks, and start producing real, sustained profits.

How much? How does increasing average monthly sales by 400% sound? No, that type of growth does not happen overnight or for everyone. But, we do see this type of progress from teams that put in the work and follow the systems you'll learn at Incubator.


We understand what it's like to be an employee-based salon, spa or medspa owner. You wear multiple hats and, for the most part, are the one person responsible for the success (or failure) of your business.

But running a successful salon or spa isn't so easy. "Should I really give my top producers more commission? What if they decide to leave and rent a chair? Why aren't we making any money? When do I get to start getting paid like an owner? When will this be fun again?"

These are serious questions...ones that can have a major impact on the future of your company ... and the livelihoods of the families that it supports. You can't afford to make the wrong decision.

In other don't want or need "suggestions" that are just a different spin on the same old approach.

What you REALLY want is a detailed blueprint on EXACTLY what to do, using PROVEN systems that have produced REAL RESULTS!


That's exactly what the Incubator Seminar has been doing for over 29 years. It is the most intensive four-day business program in the beauty industry, designed for owners who are ready to build healthy, profitable, and fun salons, spas and medspas.

Every conceivable business process will be examined and reengineered to meet the rigid demands of growing a salon or spa business in today's fast-paced, non-forgiving economy.

You will NOT leave the Incubator armed with a re-packaged version of the broken business models that are responsible for the struggles that so many of today's salon and spa owners now face.

What you will leave with is a vividly-clear vision of your salon or spa's future that will inspire and benefit every member of your team.


Day One:

How the Team-Based Business Model Works The Three Rules for Reengineering Your Salon/Spa Business Model No-Compromise Leadership The Four Business Outcomes The Eight Drivers That Fuel Your Company Team-Based Pay: What It Is, Why It Works The Team-Based Business Model In Action Introduction to Strategies Command Center

Day Two:

Building a Cash-Flow Plan Getting Financial Control of Your Company Strategic Planning & Goal Setting Projecting Growth Pay Calculations Living the Cash-Flow Plan Benchmarks Team Rewards

Day Three:

Scoreboards & Huddles Increasing Pre-booking & Retail Sales with The Happiness System Staff & Client Retention Broadbands (Career Paths) Performance & Wage Reviews...Two VERY Different Things! Skill Certification Team Service

Day Four:

Pricing Services Five-Year Forecaster Leading the Culture Shift to No Compromise Your 18-month Incubator Game Plan Implementation Checklist Graduation

For years, we've watched this industry dive into a tailspin due to a lack of financial literacy and leadership skills. Unfortunately, most consulting firms gloss over these issues, never addressing old practices that feed the "I/me/mine" and "I'm not paid to do that" behaviors that plague so many salons/spas.

At Incubator, you'll gain the systems, thinking, and confidence to overcome these challenges and become the leader your business needs you to be.

Register now, and let's build the company you've always dreamed of.

"It's not easy to change someone's mind and behavior, but Incubator has done that to me. 'Fired up' doesn't even describe my state of mind. I'm liberated and encouraged to know I still love this industry after all these years. It's going to be even more rewarding moving forward — and I am not just talking about money. Job well done, Strategies!"
Laurent Paris Paris Claire Salon - Coral Gables


We strive to make sure your learning experience at the Strategies Business Academy is a productive and comfortable one. Here's everything you'll need to know to get the most out of your time here.

Drive times:
  • Providence Rhode Island T.F. Green Int'l Airport to Strategies - 55 minutes
  • Hartford/Springfield Bradley Int'l Airport to Strategies - 60 minutes
  • Tweed-New Haven Airport to Strategies - 35 minutes

Click here for driving directions.

Event Policies

  • Seminar cancellation for non-members: Cancellation within 14 days of the event, a cancellation fee of $250 per person will be assessed with the balance held as a credit towards a future event.
  • Seminar cancellation for memberships that include All-Access education: Cancellation within 30 days of the registered seminar event will result in $250 fee per seat.
  • Seminar cancellation for Basic members: Cancellation within 30 days of the registered seminar event will result in losing the allotted seminar credit from your Strategies Membership.