If you’re new to Strategies, this page is for you. This is where we break down our killer content into 9 bite-sized chunks to help you understand how we can help your salon business make more money, attract more clients, increase sales, improve staff retention and thrive under better leadership – yours! More importantly, we’ll show you how to fall back in love with being a salon, spa or medspa owner again.
Is your staff working hard enough? Are they working too hard? (Yes, that can happen, and it kills your staff retention.) The goal is to maximize the efforts of your team, using objective measurements and putting systems into place to achieve the highest levels of effectiveness – without drama. When your entire team understands the systems and puts them into play, the productivity at your business will soar.
No one goes into the salon business to lose money. But it happens every day. Rock-solid profits help guarantee your success. If you don’t keep your eye on the prize, your staff will never know what to do to contribute to the viability of the company. Learning to grow profitably (and getting your team on board) is the key to long-term success.
What’s necessary to have an engaged, enthusiastic staff goes far beyond salary. It is possible to have your employees function together as a team, working for the company’s goals, and not simply their own objectives. Making sure your employees fit your salon business’ culture (and not just a skill set) will charge up your atmosphere, an improvement that both staff and customers will notice.
If you have a lot of first-time clients, but low client-retention rates, then it’s impossible to move your business forward. Your salon business must offer an extraordinary customer experience, every time, in every way. Then, you must make it easy for the customer to come back. The entire staff must be involved in the process. Every customer belongs to the company, and everyone is responsible for client retention.
Your financials are the lifeblood of your salon business, and every report tells a different part of the story. When you utilize these reports to the fullest, you’re able to make decisions that will contribute to a healthy bottom line. If you’re guessing or using reports selectively, you’re flying blind and likely to find nasty financial surprises along the way.
What and how you pay goes far beyond a number on a piece of paper. Your compensation system can be the key to creating a culture where employees are passionate about your business and focused on company goals, rather than simply trying to gather the most clients. Properly motivated, your team will work to offer consistent, world-class services. With the right team-based pay system, they’ll be rewarded, both individually and as a group.
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Just because people work at the same place doesn’t’ mean that they’re working as a team! An atmosphere of teamwork means that staff members help each other out, go beyond basic requirements, stay focused on the company’s goals and understand that each client belongs to the salon business (not an individual) and needs to receive the same quality experience. When employees work together — rather than compete against one another — great things happen.
You’re talking, but are you communicating? Information flow must be relentless and must go in every direction in your salon business. What you say, how you say it, what you don’t say, how you listen, how you respond — when you master and implement essential communication skills, you’ll find your team gets energized and your customers come back.
There’s no middle ground when it comes to leadership — you’re either a no-compromise leader or you’re jeopardizing the future of your salon business. No excuses, no blame. If it needs to get done, get it done. Every time.
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