Feeling stuck? Maybe you're busier than ever but still not seeing the profits you deserve. Or you're burning out trying to balance running the business while still performing services. If staff turnover, shrinking profits, and keeping up with industry changes feel overwhelming, it's time for a fresh approach. The Strategies Incubator Seminar will help you step off the hamster wheel and build a business that doesn't just survive—it thrives.
Imagine confidently steering your business, building a dream team, and taking that long-overdue guilt-free vacation. This is your chance to create a profitable, scalable, and resilient business that thrives beyond you.
Learn the Roadmap to Financial Stability, Team Growth, and Sustainable Success
Financial Clarity and Stability
Let's get those numbers working for you, not against you. Say goodbye to the days of guessing where your money went. Learn cash flow planning techniques that'll make you wonder why you didn't do this sooner.
Step Out of the Daily Grind
You didn't start your business to micromanage inventory or play referee for your team. Let's get you back to doing what you love—or at least what you're best at. Gain the freedom to focus on the big-picture stuff, like world domination (or just having dinner with your family).
Future-Proof Your Business
Build systems and strategies that can handle whatever the industry, economy, or life throws at you. (Looking at you, 2020.) Learn how to create a business that's not just resilient but ready to kick some serious butt for years to come.
Grow and Retain Your Dream Team
Tired of revolving doors? We'll show you how to build a team that actually sticks around and loves working with you. Create a culture where everyone's rowing in the same direction—and not over each other
Proven, Actionable Results
No fluff, no vague theories. Just real strategies you can start using immediately. Walk away with a clear plan of action to start improving profitability, productivity, and team morale—before you've even unpacked your suitcase.
Real people. Real Results.
Who Should Attend?
This seminar is perfect for:
- Salon, spa, barbershop, medspa, and lash studio owners who want a roadmap to profitability.
- Owners who feel stuck in growth and are ready to implement proven systems for lasting success.
- Leaders who want to reduce stress, recruit and retain top talent, and achieve work-life balance.
- Business owners seeking to scale sustainably or position their business for sale.
- If you're ready to lead with clarity, confidence, and purpose, this seminar is for you.
Your Investment: What You'll Get
$1,695 for one attendee
$2,395 for two attendees (recommended)*
$695 for each additional attendee*
*All attendees must be from the same business.
What's Included:
- Full access to the four-day intensive training designed to transform your business.
- A private coaching session with a Certified Strategies Coach to tackle your unique challenges.
- Delicious perks: continental breakfast (Connecticut dates only), catered lunch, and all-day snacks and beverages.
- An interactive digital workbook packed with tools and strategies to take back to your business.
- A complete 18-month implementation plan to turn everything you learn into action.
Your Incubator Agenda
- How the Team-Based Business Model Works
- The Three Rules for Re-engineering Your Salon/Spa Business Model
- No-Compromise Leadership
- The Four Business Outcomes
- The Eight Drivers That Fuel Your Company
- Team-Based Pay: What It Is, Why It Works
- The Team-Based Business Model In Action
- Introduction to Strategies Command Center
- Building a Cash-Flow Plan
- Getting Financial Control of Your Company
- Strategic Planning & Goal Setting
- Projecting Growth
- Pay Calculations
- Living the Cash-Flow Plan
- Benchmarks
- Team Rewards
- Scoreboards & Huddles
- Increasing Pre-booking & Retail Sales with The Happiness System
- Staff & Client Retention
- Broadbands (Career Paths)
- Performance & Wage Reviews...Two VERY Different Things!
- Skill Certification
- Pricing Services
- Five-Year Forecaster
- Team Service
- Leading the Culture Shift to No Compromise
- 18-month Incubator Game Plan
- Graduation
Hear From Past Attendees
On a scale of 1-5, Incubator was a 7! I can’t believe you got me to comprehend all of this!Tee Hundley
Suite Tee | Jersey City, NJ
Loved, loved, loved this course! It really re-energized me. I’m already planning what to share with my team at our retreat.Valaurie B. Lee
The Wellness Spot | Atlanta, GA
Loved it all. Wish I found you six years ago before I opened. I feel like this should be a requirement of our school training if you plan to open your own place.Amanda Mattingly
The Radiant Touch | Shepherdsville, KY
It was great to have a dynamic team of presenters. The course content is rich but the day is broken up with breaks to help absorb the info.Randi McKnight
Amity Spa Inc. | Sussex, NB
I'm grateful for the opportunity to attend this class. I loved all of the info and the energy in the company. Your passion is powerful!Amy Roesslein
Lavish Salon | St. Charles, MO
I have been to MANY corporate trainings. This has been the most engaging from start to finish!Adam Shallenberger
TKO Salon | Farmington, NY
The training exceeded my expectations. It gave me a fresh look at our systems and mindsets! The entire team is welcoming, uplifting, and so inspirational!Natalie Walter
Poza Salon | Charlotte, NC
The delivery of the content and exercises were great! Everything was explained thoroughly! This course really helped us put things throughout the business in perspective.Kylie Duven
Blondie's Salon | Plano, TX
It was all incredible. Strategies knows how to create systems and structures like no one else in our industry.Jen Booth
J Booth Salon | Mooresville, NC
Very well delivered and explained. Very engaging presentation and you do not make audience questions feel like a burden which is appreciated.Maya Kesur
Kiss My Lash Beauty Salon | Saskatoon, SK
Thank you for the experience and information! The delivery of content and exercises was straight-forward and eye opening to all the possibilities a Team-Based business can create.Kathleen Burton
A New Beginning | Bethel, CT
I honestly wasn't sure what to expect and it was so encouraging and positive! I really found the four business outcomes and how they intertwine very valuable.Danielle Hotte
Advanced Aesthetics | S. Dartmouth, MA
So much information and I enjoyed it all! From learning how to create a team, to reaching goals of the company, it was great. And pricing per hour, not service, blew my mind!Mindy Price
Personal Appearance Inc. | Williamsport, PA
I have never been to a better event. It was well organized, interesting, engaging, packed full of useful, practical information, and delivered with humor. You do model what you teach!Mary Jo Majerus
Healing Touch Spa | Rochester, MN
Incubator was excellent, and the stories and jokes kept it really personal. I'm excited to go back and start working on scoreboards, broadbands for service provinces and front desk, and getting my employee handbook finished!Victoria Clutts
Victoria's Massage Practice | Severn, MD
100% exceeded my expectations, thank you! I really enjoyed the course and it was delivered in an update, concise, and digestible format. I'm looking forward to attending your conference!Miho Hatanaka
House Nine | Portland, OR
I absolutely loved this class! It was very informative and motivational, and the coaches kept all four days very engaging. I really enjoyed learning how to do our scoreboards and huddles properly, and how to get my culture, vision and critical numbers organized.Jocelynne Snow
Tiffany's Salon + Spa | Barrington, RI
Excellent and engaging! I really appreciated hearing the “why” behind the strategies that were taught. Great presentations and side conversations. Thank you for your time and passion!Molly Thomas
Harmony Hair Lounge | The Villages, FL
What you'll learn at Incubator
Build a solid foundation for sustained growth
-
Profitability: Utilize the proper tools and systems that drive a healthier future. Learn to make decisions that will lead to positive returns on your time and investment.
-
Productivity: Learn what drives every key outcome in your company - and gain the ability to sell more time.
-
Staff Retention: Build careers for your team, not just "jobs." Stop the revolving door and build a true team that is loyal to the business.
-
Customer Loyalty: Create fans of your company and unleash the power of a retained guest. Those fans are the lifeblood of your company.
Systems to drive growth
-
First-time client retention
-
Existing client retention
-
Productivity
-
Cost per Hour
-
Pre-book ratio
-
Verbal and written product recommendations
Team-Based Pay
-
Reward OVERALL performance (not just how many services are provided) and build a TRUE team
-
Exploding the myths of Team-Based Pay
-
Why no one ever gets a pay cut
-
How your pay program can provide your clients with a better salon/spa experience
-
Why top producers have the most to gain...
-
Understanding growth and pay raises
Revenue Benchmarks: Building a Healthy Financial Future
-
Annual revenue growth rate per year
-
Net profit
-
Service payroll percent
-
Professional product cost
-
Profit margin
-
Front desk and administrative payroll
-
Officer's salary
-
Advertising & promotion
-
Rent
-
Target General & Administrative expenses
-
Cash reserves
The Big 8 Drivers
-
Culture: The collective behavior of the company
-
Sense of urgency: The energy that drives performance and growth
-
Critical numbers: Numbers that, if changed, have a profound impact on the company
-
Information flow: Top down, bottom up - everyone knows the score
-
Teamwork: The heartbeat of the company that gets the job done
-
Innovation: Out of the box thinking that drives growth
-
Systems: The procedures and structure to produce the right results
-
Accountability: Delivering what was promised - when it was promised
Pricing Services
-
What does it cost to produce an hour of service in your company?
-
Determine if you are making or losing money on your services
-
Eliminate pricing questions in areas such as extra time and product use, groups, and onsite services
-
How to price your services for profit
Broadband/Career Path
-
Defining your skill sets for each position
-
Team actions and behaviors
-
Individual actions and behaviors
-
Team performance and growth targets
-
Mapping out everyone’s earning potential
No-Compromise Leadership
-
Leading the Culture Shift to No Compromise
-
Your 18-month Incubator action plan
-
Implementation Checklist
-
The 10 "new thinking" non-negotiables
Your Educators
Got Questions? We've Got Answers!
Your Incubator tuition includes access to the four-day intensive training, a private coaching session with a Certifed Strategies Coach at the event, continental breakfast, catered lunch, and all-day snacks and beverages, and an interactive digital workbook.
Nope! Just about every type of business in the beauty industry has been through Incubator...from salons, spas, medspas, barbershops, nail salons, lash studios, you name it! In fact, we've had a few non-beauty industry companies attend Incubator over the years, and they've left incredibly inspired about how prepared they are to grow their companies moving forward.
The short answer is all sizes! The fundamentals of growing a successful company and being an inspiring and confident leader apply to companies of all shapes and sizes. Yes, the dynamics are different between a single-operator company versus a chain with a few hundred service providers. We've had them all in Incubator, and the content was a perfect fit for all of them.
100% yes! In fact, you're at the perfect time to attend because you have the excellent opportunity to start your business the "right" way and won't have to work through making any changes when you get back to your company.
Absolutely! While we will cover the details and advantages of Team-Based Pay, compensation is just one small part of the Team-Based Business Model taught at the Incubator. If your pay program isn't broken, we'll never suggest you "fix" it. But we will give you the tools, systems, and confidence to build and lead a profitable, efficient and inspiring company.
Incubator is perfect for owners, managers, and/or anyone in a key leadership role. While not required, we also highly suggest you bring at least one person with you. The reason? We cover a LOT of information in our four days together, so it's nice to have someone else work through it with you when it's time to implement what you've learned.
-
Seminar cancellation (if not in coaching with Strategies): Cancellation within 14 days of the event, a cancellation fee of $250 per person will be assessed with the balance held as a credit towards a future event.
-
Seminar cancellation for those with Strategies Coaching Memberships that include All-Access education: Cancellation within 30 days of the registered seminar event will result in $250 fee per seat.
-
Seminar cancellation for those with a Basic Level Strategies Coaching Membership: Cancellation within 30 days of the registered seminar event will result in losing the allotted seminar credit from your Strategies Membership.
We offer the Incubator multiple times per year. See additional Incubator dates here.
It's not easy to change someone's mind and behavior, but Incubator has done that to me. 'Fired up' doesn't even describe my state of mind. I'm liberated and encouraged to know I still love this industry after all these years. It's going to be even more rewarding moving forward - and I am not just talking about money. Job well done, Strategies!Laurent Paris
Paris Claire Salon | Coral Gables, FL
Honestly, I've never experienced anything like this and it exceeded all of my expectations. It was fantastic. Enough humor to balance the enormous amount of information. Extremely grateful!Summer Moore
luxe & luna boutique spa | Nashville, TN
Incubator was incredible, thank you! I learned so much to grow as a leader. The delivery was wonderful, and all the coaches were very responsive and helpful.Angela Cimino
Maven Salon | Clinton, CT
Register Today
Limited Availability - Secure your seats now!.
The Strategies Incubator Seminar is intentionally limited to 50 participants to ensure an intimate, impactful experience. Translation: You'll actually get the attention and support you deserve.
$1,695 single attendee
$2,395 two attendees (recommended)*
$695 each additional attendee *
* Attendees must be from same business
-
Access to the four-day intensive training
-
Private coaching session with a Certified Strategies Coach at the event
-
Continental breakfast, catered lunch, and all-day snacks and beverages
-
Interactive digital workbook
When:
March 26-29, 2023
Where:
Strategies Business Academy55 Hatchetts Hill Rd
Old Lyme, CT 06371
Air Travel:
-
Bradley Int'l Airport | BDL
Hartford, CT - 60 minutes
-
T.F. Green Int'l Airport | PVD
Providence, RI - 55 minutes
-
Tweed-New Haven Airport | HVN
New Haven, CT - 35 minutes
Hotels (off-site)
- Hampton Inn - Groton, CT
- Hilton Garden Inn - Groton, CT
- Old Lyme Inn - Old Lyme, CT
- Mystic Marriott Hotel & Spa - Mystic, CT
Dates don't work for you?