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May 7th, 2023 - May 8th, 2023

9:00am - 5:00pm EST

Strategies Business Academy

Old Lyme, CT 06371

In-person Seminar | Intended for: Managers/Owners

Recruiting: Marketing Your Brand Workshop

Recruiting: Marketing Your Brand Workshop

New for 2023, Strategies Workshop series is here to help you get stuff DONE!

As your business grows, your team will need to grow with it. 

So how do you bring in the right people?

After all, people can work anywhere, so why would they want to work for you

Let's explore that in this next Strategies workshop, Recruiting: Marketing Your Brand!

In this workshop, you will craft and curate your recruiting and hiring process by defining what's most important when looking for new team members and showcasing what sets your company apart from the rest.

Let's answer some big questions:

  • How do your talk about your company?

  • How do you talk about compensation?

  • Who are you trying to attract?

  • How are you going to attract them?

And build your recruiting program:

  • Craft your purpose statement so you can share your vision, values, and your WHY

  • Determine what sets you apart from other companies

  • Design your message (in want ads & interviews) so it resonates with your ideal candidate's needs and desires while also showcasing you and your company.

  • Envision your ideal "on-brand" team member avatar so you can target the potential hires who fit your culture

From onboarding to staff retention, take this deep-dive journey with us and explore how to keep your best foot forward 365 days a year and become a recruiting pro! 

Don't wait - start building your dream team and enroll today!

What's a Strategies Workshop?

Strategies Workshops are hands-on, guided discussions designed to help you finally conquer and complete that one thing that's been looming on your to-do list.

Each two-day workshop will provide a collaborative environment where you'll work side-by-side with fellow success-driven salon/spa professionals as you all work together to get your projects across the finish line.

That means LOTS of real-world sharing of ideas, systems, failures, triumphs, and breakthroughs.

You'll also have access to the expert guidance of our Certified Strategies Coaches, who will facilitate each session to ensure you stay on track and get stuff done.

Are Strategies Workshops right for me?

YES! Both leaders/owners and team members can benefit from workshops. In fact, we encourage you to come as a team! It's an opportunity to get a new perspective and work together to complete tasks you don't have time to do during the workday. Collaboration and problem-solving are great ways to strengthen your culture and your team. And at Strategies Workshops, we're all about collaborations and solutions!


We strive to make sure your learning experience at the Strategies Business Academy is a productive and comfortable one. Here's everything you'll need to know to get the most out of your time here.

Drive times:
  • Providence Rhode Island T.F. Green Int'l Airport to Strategies - 55 minutes
  • Hartford/Springfield Bradley Int'l Airport to Strategies - 60 minutes
  • Tweed-New Haven Airport to Strategies - 35 minutes

Click here for driving directions.

Event Policies

  • Seminar cancellation for non-members: Cancellation within 14 days of the event, a cancellation fee of $250 per person will be assessed with the balance held as a credit towards a future event.
  • Seminar cancellation for memberships that include All-Access education: Cancellation within 30 days of the registered seminar event will result in $250 fee per seat.
  • Seminar cancellation for Basic members: Cancellation within 30 days of the registered seminar event will result in losing the allotted seminar credit from your Strategies Membership.