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October 23 - 25, 2022 | 9:00am - 5:00pm

Front Desk/Guest Services Seminar

$895 first person
$695 each additional

The days of having a “receptionist” to simply greet and check out clients are long gone.

In today’s systematized salons/spas, the front desk is as much a command center as it is a check-in/check-out point for clients.

Yes, your service providers may “do the work” — but it’s your front desk/guest services employees who organize the work, sell the work, and exercise extreme influence on pre-booking, client retention, and productivity rates.

And their responsibilities don’t end there…

  • They are the first and last contact with every client.
  • They are the first to field complaints from unhappy customers.
  • They up-sell and close retail sales.
  • They generate lucrative gift certificate sales.
  • They are responsible for selling the salon/spa’s most valuable asset — time on the appointment book.

And yet…

These staff members are the most under-trained in the industry.

Isn’t it time you gave your front desk/call center staff the skills they need to supercharge their performance? That’s exactly what our Front Desk/Guest Services Seminar was designed to do!

Topics include:

  • Dealing with difficult clients and situations
  • Up-selling and converting client needs into booked appointments
  • Improving communication with colleagues and clients
  • Efficiently selling service hours
  • Understanding how the front desk impacts overall growth
  • How to develop scripts to ensure results

Register today!

Strategies Business Academy
40 Main St – 2nd Level
Centerbook, CT 06409

Air travel:
Bradley Int’l Airport – Hartford, CT 
About 50 minutes from venue

T.F. Green Int’l Airport – Providence, RI
About 60 minutes from venue

Hotels (off-site):
Captain Stannard House – 860.399.4634
The Copper Beech Inn – 888.809.2056
The Griswold Inn (B&B) – 860.767.1776
Guest House Retreat & Conference Center – 860.322.5770
Quality Inn – 860.395.1414
Saybrook Point Inn – 860.395.2000
Water’s Edge Inn & Resort – 860.399.5901
Westbrook Inn – 800.342.3162


Cancellation Policy:

  • Cancellation within 14 days of the event: A cancellation fee of $250 per person will be assessed with the balance held as a credit towards a future event.
  • Strategies Member Seminar Cancellation: Classes canceled within 14 days of the event will result in losing the allotted seminar credit from your Strategies Membership.
  • For all online trainings, once access links and/or course materials are distributed (typically 7-10 days prior to training), full tuition is non-refundable. Training allocation credits for Strategies Members are not transferable or refundable at that point, as well.
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As we approach bringing back live/in-person events in 2022, the health and safety of our attendees are of utmost importance. With that in mind, a variety of health and safety measures are being implemented to ensure your commitment to Strategies is valued and you are comfortable with your purchase to attend the Strategies Business Academy.

Attendees can’t enter the event without proof of either full vaccination or a negative COVID test. Vaccination must be completed 14 days after a second Pfizer or Moderna shot, or 14 days after a Johnson & Johnson shot. Negative PCR tests must have been administered at least 72 hours prior to event, while the timeframe is six hours for a negative Antigen test. Also, there will be temperature checks.

Based on COVID conditions at time of event, face coverings may be required for all guests unless they are actively eating or drinking.

Attendees SHOULD NOT come to the day of the seminar if they have COVID-19, COVID-19 symptoms, or know they have been exposed to COVID-19. If you are feeling sick, please stay home. Please contact [email protected] prior to the start of your event citing your exposure to COVID-19.

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