Transform Your Salon/Spa's Instagram Into a Client-Attracting Machine
2-Day Intensive with Social Media Maven Sydney Lopez
Struggling to make social media work for your salon, spa, or medspa? You’re not alone! Sydney Lopez (@sydneyannlopezhair), a stylist, salon owner, and social media expert with nearly a quarter-million Instagram followers—knows the challenges firsthand.
She hears it all the time:
💬 “We’re great at doing hair but terrible at taking pictures.”
💬 “Social media is time-consuming, and my team doesn’t want to do it.”
💬 “We post content, but it doesn’t attract new clients.”
Sound familiar?
In Sydney’s 2-day hands-on workshop, you’ll learn practical strategies that actually work—without feeling overwhelmed by influencer hype or fleeting trends. The focus is on authentic storytelling that showcases your team’s work, builds your brand, and attracts both clients and potential team members.
What You’ll Learn:
Capture photos and videos that do your team’s work justice
Develop a custom social media strategy tailored to your brand and goals
Master lighting, posing, and editing techniques for stunning content
Empower your team with tools & confidence to create consistent, engaging posts
Leverage social media to enhance the client experience & attract new hires
Make your bio, branding & engagement strategy work for you—so your profile speaks directly to the clients you want!
Seamlessly integrate social media into your client experience—so every visit becomes an opportunity for organic, engaging content that showcases your salon culture
Master Your Phone for Stunning Hair Content: Learn how to shoot, edit, and post like a pro using just your phone! We’ll cover lighting, angles, storytelling, and quick edits to make your work stand out—so your social media attracts dream clients effortlessly.
PLUS: Get a Personal Social Media Audit with Sydney!
Every attendee will have the option for a one-on-one social media audit with Sydney. She’ll give you custom feedback on your profile, engagement, and content strategy—so you’ll walk away knowing exactly what to tweak for maximum impact.
Why This Workshop Is Worth It:
💬 "I can’t afford to take my team out of the salon/spa for two days."
Think of it as an investment in future growth. Sydney’s methods will help your team create better content faster—saving you time while boosting your visibility and bookings.
💬 "My team doesn’t care about social media."
Sydney specializes in making social media feel manageable and fun! She’ll teach your team how to create quick, easy content that reflects their passion and talent.
💬 "Is it really going to work for us?"
Yes! This workshop is hands-on and personalized. You’ll leave with a concrete plan, polished content, and strategies to grow your digital presence.
Who This Is For:
Salon/spa owners ready to scale
Stylists building their personal brand
Marketing managers seeking proven strategies
Teams looking to uplevel their social presence
What to Bring:
📱 Your phone (iPhone recommended for editing ease)
🔋 A charger—stay powered up!
💄 Come camera-ready for hands-on practice
📲 Download Instagram & TikTok ahead of time
Sydney’s sessions are interactive, fun, and practical. By the end of the workshop, you’ll have ready-to-post content and a solid social media strategy to take your business to the next level.
Ready to start turning social media followers into clients? Reserve your seats now!
Limited to 40 participants
Event Policies
- Seminar cancellation for non-members: Cancellation within 14 days of the event, a cancellation fee of $250 per person will be assessed with the balance held as a credit towards a future event.
- Seminar cancellation for memberships that include All-Access education: Cancellation within 30 days of the registered seminar event will result in $250 fee per seat.
- Seminar cancellation for Basic members: Cancellation within 30 days of the registered seminar event will result in losing the allotted seminar credit from your Strategies Membership.