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July 16th, 2023 - July 18th, 2023

9:00am - 5:00pm EST

Oasis Curl Salon - 825-C Rockville Pike, Rockville MD

In-person Seminar | Intended for: Managers/Owners/Service Providers

The Art of Curl - Crosswalk

NOTE: This event is now sold out. Stay tuned for additional dates.

Strategies Crosswalk is an immersive learning series where technical and business training intersect.

For The Art of Curl, we are pleased to be teaming up with Wafaya Abdallah, curly hair expert and owner of Curly Hair Oasis, for a unique three-day workshop combining hands-on technical training with Strategies' systems for delivering the Ultimate Customer Experience.

Each day will be divided between creative, hands-on instruction and learning how to grow your business by improving rapport with your clients. Strategies will bring their proven business expertise and 29 years of specialized industry experience, and Wafaya will bring her extensive knowledge of curly hair to the technical training. 

Together, we'll provide a balanced, 360-degree view of the client journey through a curly hair salon.

The Art of Curl

Wafaya and her team will present technical training as they explore the foundations of curly cutting, ingredient awareness, and the connection to health. She will also unpack the importance of co-elevating and having an ethical business culture. 

The Ultimate Client Experience — Mastering Retention, Prebook & Retail

Client retention is the lifeblood of any business and our true marker of success. During Crosswalk, we'll cover every aspect of outstanding service and help you create lasting relationships with every client. We don't just want clients to leave happy - we want them to keep coming back! 

One bulletproof way to retain clients is through prebooking at the end of each appointment. Prebook is directly tied to productivity - and, therefore, revenue - which is why it's such a crucial factor in the growth of your business. However, getting some clients to make that commitment in advance can be tricky. This class will cover several tips and strategies that will help you seal the deal.

To know how far out to prebook your client, you also need to understand how they care for their hair at home. That means recommending products that will keep them looking their best. Not a great salesperson? Enroll in Crosswalk to learn how to confidently sell your clients the products that suit their needs. Improving your retail practices will generate a great experience AND increase your sales revenue! It's a win-win!

This training will be a fun, creative, in-depth experience that will help any stylist become more flexible, confident, and well-rounded in the Art of Curl.

Register for Crosswalk today and leave with all the key benchmarks, systems, and communication to form the ultimate client experience! 

Day 1

  • 9:00am-10:30am: The Science of Natural Texture that includes scalp health and hair health 

  • 10:45am- 12:30pm: Consultation /Curl Cut Demo

  • 12:30pm-1:00pm: Lunch

  • 1:00pm-1:30pm: Consultation Basics/Model Prep for Participants

  • 1:30pm-4:30pm: Participants Curly Cut and style 

  • 4:30pm-5:00pm: Debrief 

Day 2

  • 9:00am-12:30pm: Strategies Coach

  • 12:30pm-1:15pm: Lunch

  • 1:15pm-2:00pm: Energy Medicine Basics

  • 2:00pm-4:30pm: Curly Styling and Signature Cleanse. Home Care and Client Education 

  • 4:30pm-5:00pm: Debrief

Day 3

  • Cultural Awareness around Natural Texture

  • Consultation/Happiness/System and Role Playing



  • DCA | Ronald Reagan Washington National Airport

    Arlington, VA

  • BWI | Baltimore/Washington International Thurgood Marshall Airport

    Baltimore, MD

  • Attendees SHOULD NOT come to the day of the seminar if they have COVID-19, COVID-19 symptoms, or know they have been exposed to COVID-19. If you are feeling sick, please stay home. Please contact Christy Harty ([email protected]), before the start of your event, citing your exposure to COVID-19.

    Event Policies

    • Seminar cancellation for non-members: Cancellation within 14 days of the event, a cancellation fee of $250 per person will be assessed with the balance held as a credit towards a future event.
    • Seminar cancellation for memberships that include All-Access education: Cancellation within 30 days of the registered seminar event will result in $250 fee per seat.
    • Seminar cancellation for Basic members: Cancellation within 30 days of the registered seminar event will result in losing the allotted seminar credit from your Strategies Membership.