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October 21, 2013 | By Neil Ducoff | No Comments
Consistency is a beautiful thing. It’s what makes great companies truly great. It’s about a company’s commitment to getting it right not just some of the time, but all of the time. Going for consistency means that, as a leader, you are prepared to do what others will not. You are prepared to do whatever it takes and define yourself as a true No-Compromise Leader.
Consistency is about the execution of work and systems to exacting standards. It’s what defines world-class service. It’s embedded in the thinking and behavior of a company’s culture. Anything less than total consistency is a compromise. But it’s the journey to consistency that most leaders underestimate in terms of degree of difficulty and time. Consistency is something a company chases for a long time, and only those committed for the long haul stand a chance of catching it.
Here are my no-compromise thoughts on chasing and catching consistency:
- It’s about absolute clarity: Getting it consistently right must be embedded in the company’s vision and what the company stands for. Consistency is the foundation for excellence. The very first tenet of No-Compromise Leadership is, “Have absolute clarity about where you’re taking the company.” Absolute clarity cannot be misinterpreted. If you’re going to chase consistency, everyone in the company must see it as a non-negotiable. No compromise.
- It’s an outcome: If you workout consistently, you will become physically fit. If you follow a diet consistently, you will lose weight. If you consistently practice time management, you will get more done in less time. Extraordinary customer service is the result of consistently working your customer service systems. Consistency is an outcome that requires discipline, tenacity, and 100% commitment. No compromise.
- It’s incremental: Consistency is not achieved with the push of a button. Consistency takes time – a lot of time. It is the end result of finely tuned systems and processes. Failures lead to breakthroughs. Incremental improvements lead to understanding and refinement. Bad habits are flushed out. Change resisters are weeded out. Momentum improves one win at a time. No compromise.
- It’s measurable: The beauty of consistency is that everything about it is measurable. Productivity, client retention, revenue gains, lower costs, profit, cash reserves, and other critical numbers all move in the right direction when consistency improves. On the flip side, this rule also applies to inconsistency. If you’re inconsistent, your company will show it.
- It’s coordinated effort: Individual consistency is one thing, but team consistency is where truly dramatic changes occur. The core of what we teach at Strategies is, “Everyone is responsible.” Consistency is a team sport where each and every individual is responsible to carry a piece of the load. No individual or department is an island or excluded. Everyone plays. Everyone pulls and pushes in the same direction. Everyone wins together or fails together. No compromise.
- It’s about pride: Think “ordinary” versus “extraordinary.” Inconsistency feeds frustration, stress, drama, and discontent in a company. Inconsistency contaminates company cultures and leaves little to celebrate or feel proud about. Consistency, on the other hand, inspires a company-wide sense of ownership and pride. Being part of something special is a privilege and something to be honored. Sense of pride solidifies and protects a company’s culture. It also attracts the best talent.
- It’s why leaders lead: Think about it. The end result of no-compromise leadership is consistency across The Four Business Outcomes: Productivity, Profitability, Staff Retention, and Customer Loyalty. Consistency in these four areas produces the ability to predict future outcomes with a high degree of accuracy. When combined, consistency and predictability allow you to accurately map your desired course in each of The Four Business Outcomes. All this adds up to the equivalent of the Holy Grail in business… sustainable quantum-leap growth.
No-compromise leadership = Consistency in all Four Business Outcomes
Consistency = Predictability
Predictability = Accurate future mapping of The Four Business Outcomes
Accurate mapping of future outcomes = Sustainable growth
Go for it.
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