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Strategies Incubator Seminar

Craft predictable profit

Master your numbers

Grow your dream team

Be a confident leader

April 21-24, 2024

Strategies Business Academy - Old Lyme, CT

See additional dates

I'm 28 years old and I didn't check my phone once during class. I loved every minute, every person I met, and everything I learned. And I loved learning from an amazing team.
Morgan Lucas
Buff Polish & Pour | Independence, OH
Honestly, I've never experienced anything like this and it exceeded all of my expectations. It was fantastic. Enough humor to balance the enormous amount of information. Extremely grateful!
Summer Moore
luxe & luna boutique spa | Nashville, TN
Incubator was incredible, thank you! I learned so much to grow as a leader. The delivery was wonderful, and all the coaches were very responsive and helpful.
Angela Cimino
Maven Salon | Clinton, CT

Why thousands of salon, spa, and medspa owners call Incubator their game-changing moment

Where beauty professionals come to learn a better way to do business

As an employee-based salon, spa or medspa owner, you have a lot of responsibility on your shoulders.

But while having responsibilities is okay, having them feel like a burden isn't.

After all, no owner wants to come to work every day wondering...

  • "I feel like we've tapped out on our own this really it?
  • "When will running my company start being fun again?"
  • "Am I really cut out to run a business?"
  • "How do we start making REAL profits month after month?"
  • "How do I recruit, retain, and pay team members...and still make a profit?
  • "How do we continue to grow while the cost of business has gotten so expensive?"
  • "When will I get my life back?"

These are serious questions - ones that can have a major impact on the future of your company and the livelihoods it supports. So you can't afford to make the wrong decision.

What you need is a detailed blueprint on exactly what to do, using proven systems that have produced real results.

That's exactly what the Incubator Seminar has been providing the beauty industry for over 30 years.

Over four intensive days, we'll guide you through the same Team-Based Business Model that has helped thousands of salon/spa owners break free of their roadblocks, and start producing real, sustained profits.

Every conceivable business process will be examined and re-engineered to meet the rigid demands of growing a salon or spa business in today's fast-paced, non-forgiving economy.

You'll leave Incubator with a crystal-clear vision of your salon or spa's future that will inspire and benefit every member of your team.

What you WON'T leave with is a re-packaged version of the broken business models that are responsible for the struggles that so many of today's salon and spa owners now face.

The results speak for themselves...

Your Incubator Agenda

  • How the Team-Based Business Model Works
  • The Three Rules for Re-engineering Your Salon/Spa Business Model
  • No-Compromise Leadership
  • The Four Business Outcomes
  • The Eight Drivers That Fuel Your Company
  • Team-Based Pay: What It Is, Why It Works
  • The Team-Based Business Model In Action
  • Introduction to Strategies Command Center
  • Building a Cash-Flow Plan
  • Getting Financial Control of Your Company
  • Strategic Planning & Goal Setting
  • Projecting Growth
  • Pay Calculations
  • Living the Cash-Flow Plan
  • Benchmarks
  • Team Rewards
  • Scoreboards & Huddles
  • Increasing Pre-booking & Retail Sales with The Happiness System
  • Staff & Client Retention
  • Broadbands (Career Paths)
  • Performance & Wage Reviews...Two VERY Different Things!
  • Skill Certification
  • Pricing Services
  • Five-Year Forecaster
  • Team Service
  • Leading the Culture Shift to No Compromise
  • 18-month Incubator Game Plan
  • Graduation
"It's not easy to change someone's mind and behavior, but Incubator has done that to me. 'Fired up' doesn't even describe my state of mind. I'm liberated and encouraged to know I still love this industry after all these years. It's going to be even more rewarding moving forward - and I am not just talking about money. Job well done, Strategies!"
Laurent Paris | Paris Claire Salon | Coral Gables, FL

What you'll learn at Incubator

Build a solid foundation for sustained growth

  • Profitability: Utilize the proper tools and systems that drive a healthier future. Learn to make decisions that will lead to positive returns on your time and investment.

  • Productivity: Learn what drives every key outcome in your company - and gain the ability to sell more time.

  • Staff Retention: Build careers for your team, not just "jobs." Stop the revolving door and build a true team that is loyal to the business.

  • Customer Loyalty: Create fans of your company and unleash the power of a retained guest. Those fans are the lifeblood of your company.

Systems to drive growth

  • First-time client retention

  • Existing client retention

  • Productivity

  • Cost per Hour

  • Pre-book ratio

  • Verbal and written product recommendations

Team-Based Pay

  • Reward OVERALL performance (not just how many services are provided) and build a TRUE team

  • Exploding the myths of Team-Based Pay

  • Why no one ever gets a pay cut

  • How your pay program can provide your clients with a better salon/spa experience

  • Why top producers have the most to gain...

  • Understanding growth and pay raises

Revenue Benchmarks: Building a Healthy Financial Future

  • Annual revenue growth rate per year

  • Net profit

  • Service payroll percent

  • Professional product cost

  • Profit margin

  • Front desk and administrative payroll

  • Officer's salary

  • Advertising & promotion

  • Rent

  • Target General & Administrative expenses

  • Cash reserves

The Big 8 Drivers

  • Culture: The collective behavior of the company

  • Sense of urgency: The energy that drives performance and growth

  • Critical numbers: Numbers that, if changed, have a profound impact on the company

  • Information flow: Top down, bottom up - everyone knows the score

  • Teamwork: The heartbeat of the company that gets the job done

  • Innovation: Out of the box thinking that drives growth

  • Systems: The procedures and structure to produce the right results

  • Accountability: Delivering what was promised - when it was promised

Pricing Services

  • What does it cost to produce an hour of service in your company?

  • Determine if you are making or losing money on your services

  • Eliminate pricing questions in areas such as extra time and product use, groups, and onsite services

  • How to price your services for profit

Broadband/Career Path

  • Defining your skill sets for each position

  • Team actions and behaviors

  • Individual actions and behaviors

  • Team performance and growth targets

  • Mapping out everyone’s earning potential

No-Compromise Leadership

  • Leading the Culture Shift to No Compromise

  • Your 18-month Incubator action plan

  • Implementation Checklist

  • The 10 "new thinking" non-negotiables

Strategies Team

Who is Strategies?

For over 30 years, leading business-minded salon/spa owners have been turning to Strategies for the systems, guidance and accountability needed to achieve consistent bottom-line profits, dynamic team-driven cultures and world-class client experiences.

We deliver these tools through our expansive offering of coaching services, in-person and online seminars, and on-location and on-site training.

How is Strategies different?

For years, we've watched this industry dive into a tailspin due to a lack of financial literacy and leadership skills. Unfortunately, most consulting firms gloss over these issues, never addressing old practices that feed the "I/me/mine" and "I'm not paid to do that" behaviors that plagues to many salons/spas.

At Strategies, we don't shy away from the real work that needs to be done.

You need to understand your numbers.

You need a pay program that you can afford and that rewards the right behaviors.

You need systems - for everything.

And most importantly, you need to become the leader your business needs you to be.

The Strategies Incubator Seminar can help you achieve all of these goals and more.

April 21-24, 2024

Strategies Business Academy - Old Lyme, CT

See additional dates

On a scale of 1-5, Incubator was a 7! I can’t believe you got me to comprehend all of this!
Tee Hundley
Suite Tee | Jersey City, NJ
Loved, loved, loved this course! It really re-energized me. I’m already planning what to share with my team at our retreat.
Valaurie B. Lee
The Wellness Spot | Atlanta, GA
Loved it all. Wish I found you six years ago before I opened. I feel like this should be a requirement of our school training if you plan to open your own place.
Amanda Mattingly
The Radiant Touch | Shepherdsville, KY
It was great to have a dynamic team of presenters. The course content is rich but the day is broken up with breaks to help absorb the info.
Randi McKnight
Amity Spa Inc. | Sussex, NB
I'm grateful for the opportunity to attend this class. I loved all of the info and the energy in the company. Your passion is powerful!
Amy Roesslein
Lavish Salon | St. Charles, MO
I have been to MANY corporate trainings. This has been the most engaging from start to finish!
Adam Shallenberger
TKO Salon | Farmington, NY
The training exceeded my expectations. It gave me a fresh look at our systems and mindsets! The entire team is welcoming, uplifting, and so inspirational!
Natalie Walter
Poza Salon | Charlotte, NC
The delivery of the content and exercises were great! Everything was explained thoroughly! This course really helped us put things throughout the business in perspective.
Kylie Duven
Blondie's Salon | Plano, TX
It was all incredible. Strategies knows how to create systems and structures like no one else in our industry.
Jen Booth
J Booth Salon | Mooresville, NC
Very well delivered and explained. Very engaging presentation and you do not make audience questions feel like a burden which is appreciated.
Maya Kesur
Kiss My Lash Beauty Salon | Saskatoon, SK
Thank you for the experience and information! The delivery of content and exercises was straight-forward and eye opening to all the possibilities a Team-Based business can create.
Kathleen Burton
A New Beginning | Bethel, CT
I honestly wasn't sure what to expect and it was so encouraging and positive! I really found the four business outcomes and how they intertwine very valuable.
Danielle Hotte
Advanced Aesthetics | S. Dartmouth, MA
So much information and I enjoyed it all! From learning how to create a team, to reaching goals of the company, it was great. And pricing per hour, not service, blew my mind!
Mindy Price
Personal Appearance Inc. | Williamsport, PA
I have never been to a better event. It was well organized, interesting, engaging, packed full of useful, practical information, and delivered with humor. You do model what you teach!
Mary Jo Majerus
Healing Touch Spa | Rochester, MN
Incubator was excellent, and the stories and jokes kept it really personal. I'm excited to go back and start working on scoreboards, broadbands for service provinces and front desk, and getting my employee handbook finished!
Victoria Clutts
Victoria's Massage Practice | Severn, MD
100% exceeded my expectations, thank you! I really enjoyed the course and it was delivered in an update, concise, and digestible format. I'm looking forward to attending your conference!
Miho Hatanaka
House Nine | Portland, OR
I absolutely loved this class! It was very informative and motivational, and the coaches kept all four days very engaging. I really enjoyed learning how to do our scoreboards and huddles properly, and how to get my culture, vision and critical numbers organized.
Jocelynne Snow
Tiffany's Salon + Spa | Barrington, RI
Excellent and engaging! I really appreciated hearing the “why” behind the strategies that were taught. Great presentations and side conversations. Thank you for your time and passion!
Molly Thomas
Harmony Hair Lounge | The Villages, FL

Frequently asked questions

Your Incubator tuition includes access to the four-day intensive training, a private coaching session with a Certifed Strategies Coach at the event, continental breakfast, catered lunch, and all-day snacks and beverages, and an interactive digital workbook.

Nope! Just about every type of business in the beauty industry has been through Incubator...from salons, spas, medspas, barbershops, nail salons, lash studios, you name it! In fact, we've had a few non-beauty industry companies attend Incubator over the years, and they've left incredibly inspired about how prepared they are to grow their companies moving forward.

The short answer is all sizes! The fundamentals of growing a successful company and being an inspiring and confident leader apply to companies of all shapes and sizes. Yes, the dynamics are different between a single-operator company versus a chain with a few hundred service providers. We've had them all in Incubator, and the content was a perfect fit for all of them.

100% yes! In fact, you're at the perfect time to attend because you have the excellent opportunity to start your business the "right" way and won't have to work through making any changes when you get back to your company.

Absolutely! While we will cover the details and advantages of Team-Based Pay, compensation is just one small part of the Team-Based Business Model taught at the Incubator. If your pay program isn't broken, we'll never suggest you "fix" it. But we will give you the tools, systems, and confidence to build and lead a profitable, efficient and inspiring company.

Incubator is perfect for owners, managers, and/or anyone in a key leadership role. While not required, we also highly suggest you bring at least one person with you. The reason? We cover a LOT of information in our four days together, so it's nice to have someone else work through it with you when it's time to implement what you've learned.

  • Seminar cancellation (if not in coaching with Strategies): Cancellation within 14 days of the event, a cancellation fee of $250 per person will be assessed with the balance held as a credit towards a future event.

  • Seminar cancellation for those with Strategies Coaching Memberships that include All-Access education: Cancellation within 30 days of the registered seminar event will result in $250 fee per seat.

  • Seminar cancellation for those with a Basic Level Strategies Coaching Membership: Cancellation within 30 days of the registered seminar event will result in losing the allotted seminar credit from your Strategies Membership.

We offer the Incubator multiple times per year. See additional Incubator dates here.


Note: Incubator is a small-attendance event and fills up quickly.

Register now to secure your seats!

$1,695 single attendee

$2,395 two attendees (recommended)*

$695 each additional attendee *

* Attendees must be from same business

  • Access to the four-day intensive training

  • Private coaching session with a Certified Strategies Coach at the event

  • Continental breakfast, catered lunch, and all-day snacks and beverages

  • Interactive digital workbook


April 21-24, 2024


Strategies Business Academy
55 Hatchetts Hill Rd
Old Lyme, CT 06371

Air Travel:

  • Bradley Int'l Airport | BDL

    Hartford, CT - 60 minutes

  • T.F. Green Int'l Airport | PVD

    Providence, RI - 55 minutes

  • Tweed-New Haven Airport | HVN

    New Haven, CT - 35 minutes

Hotels (off-site)

  • Hampton Inn - Groton, CT
  • Hilton Garden Inn - Groton, CT
  • Old Lyme Inn - Old Lyme, CT
  • Mystic Marriott Hotel & Spa - Mystic, CT

Dates don't work for you?

See additional Incubator dates here