By Aria Jayne, Strategies Coach

Running a successful beauty business takes more than just amazing talent behind the chair. Today's salon, spa, and medspa owners need vision, systems, and a solid strategy. Can owners do it on their own? You bet! AND, that load can be lightened with the help of a salon business coach. Someone in your corner who has been in your shoes and knows how to get you to where you want to go.

Whether you are a solo stylist in a suite, a brand new business owner, or a veteran owner ready to scale your team, here are some reasons why investing in a coach might be a game-changer for your company.

1. You don't know what you don't know

Most beauty business owners didn't go to business school in addition to cosmetology school! Learning from trial and error can be exciting in the beginning, but if the mistakes are avoidable, why not avoid them? A salon business coach brings experience, perspective, proven strategies, and honest feedback to allow you to steer the ship, but with some nice big buoys to help avoid costly mistakes and skip past the years of learning "the hard way."

2. Market in a way that actually works

In addition to all the typical tasks a business owner has, we now also have to be branding/PR/social media mavens. A coach can help you create a brand voice and strategy that aligns with your goals and values to help attract the right clients.

3. Clarity and vision of the bigger picture

It is really easy to get bogged down in the day-to-day grind and the feeling of only having time to put out the next fire in front of you. You've got bookings to manage, drama between team members, and a CPA to respond to. When you have a salon business coach, you have someone far enough removed from the day-to-day to help remind you of your dream when you started your company and the steps you want to take to get there. Instead of reacting to your business, you start to lead it.

4. Profitability without burnout

Profitability doesn't just come from financial decisions like raising prices or improving retail sales. It also comes from leadership skills, and educating and empowering the team around you. A coach can help see any possible gaps in leadership so that you are able to coach your team to see the role they play in profitability.

5. Strategic growth with intention

At this current moment, what does growth mean to you? Is it hiring your first team member? Launching a training program? Opening a second location? Regardless of that next step, growth can feel very overwhelming. A beauty business coach can guide you through each stage with clarity and be an objective sounding board to bounce ideas off of.

6. Systems that set you free

Most issues causing a headache in your business could be solved with a system. Inconsistent pricing? Scheduling errors, burnout? All can be solved with a clear and well-thought-out system. Your coach can help you implement systems that simplify your day, support growth, and give back your time.

7. A like-minded community

In beauty business ownership, it is easy to feel alone…but you aren't! Many salon coaches foster a sense of community of like-minded people where you're able to learn from others, get inspired, and feel heard and understood.

8. Accountability that encourages movement

Maybe you have a long list of goals like getting more clients, better retention, and increasing profits. Your coach can help you stay focused and follow through. Maybe you're totally crushing it. Even if you have your systems in place, you're growing at a manageable rate, a coach can still help give perspective, keep you moving along your growth targets, and help carry the weight of business ownership.

Think of starting a new workout plan: you can train for months and finally get the consistency and results, but it only takes two days of skipping the gym to throw you off. A coach to hold you accountable makes it so there's no falling off the wagon, or if there is, you have someone to help you get back on.

Ready to take your beauty business to the next level? Working with a salon business coach could be the game-changer you've been looking for.