Limitless Growth Target Calculator
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New Clients per Month
What is it? Number of FIRST-time clients to your business.
What is a good guess? The average company attracts 10-15 first-time clients per month per service provider. So, I'd recommend multiplying your number of service providers by 10.
Ex: 8 service providers x 10 = 80 new clients per month.
What is a good target? Add 10-20 to your actual/guess number.
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First Time Client Retention
What is it? Measured as a %. Number of FIRST-time clients that return within 90 days.
What is a good guess? Industry average is 32%. If you do not know enter that number.
What is a good target? In January you see 30 first-time clients. You allow 90 days for them to return to the business. On May 1st you run your report measuring how many returned to the business. You find that 10 have returned. That would equate to a 33% retention rate. A great target is to be in the 55-65% range
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Existing Client Retention
What is it? Measured as a %. Number of EXISTING clients that return within 90 days.
What is a good guess? Industry average is 75%. If you do not know enter that number.
What is a good target? This number is measured the same way as first-time client retention. A great target is to be in the 85-90% range.
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Pre-Book Percentage
What is it? Measured as a %. Number of clients that leave with a future appointment scheduled.
What is a good guess? Industry average is 45%.
What is a good target? You saw 10 appointments on that day. 6 booked an appointment in the future. Prebook would be 60%. A great target is to be 70%+.
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Average # of Visits Per Year per Client
What is it? A measurement of how many times you see the average client over 12 months.
What is a good guess? If you see clients on the average of every 4 weeks: 13 is your number, 6 weeks = 8, 8 weeks = 6.
What is a good target? As you project for the future add 1 to your existing number. Proper scheduling and introducing clients to new offerings can add one more visit per year to your existing number.
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Average Ticket
What is it? How much money you are earning per client visit and includes both services and retail. This is a number you should easily be able to gather from your point of sale software.