Salon/Spa Ownership is About Making a Difference

July 5, 2020 | By Neil Ducoff | 2 Comments

Without question, being the owner of a salon/spa is not for the faint of heart — or anyone not willing to do the work to build a successful business.

But there is something more to owning and building a salon/spa business than making money.

Of course, money is important, but there is a higher purpose.

Being an owner is about making a difference.

Your company is a living representation of your vision. You envision your company making more than just money.

Your company creates jobs, livelihoods and career growth for your employees.

Your company provides services to help clients look and feel better.

Your company serves the local community.

Your company contributes to the economy.

To illustrate this, there’s a great story about three brick layers. When asked, “What are you doing?”, the first brick layer said, “Laying bricks.” The second brick layer said, “Building a wall.” The third brick layer stood up and said, “I’m building a cathedral.”... Read More

Without question, being the owner of a salon/spa is not for the faint of heart — or anyone not willing to do the work to build a successful business. But there is something more to owning and building a salon/spa business than making money. Of course, money is important, but there is a higher purpose. Being an owner is about making a difference. Your company is a living representation of…
Read More

Categories: Leadership

A Salon/Spa Owner’s Checklist for 30-45 Days After Reopening

June 29, 2020 | By Neil Ducoff | No Comments

Depending on the state, some salons and spas have been open since the end of April. Salons and spas in eastern PA and NY are just reopening … or about to. Salons and spas in certain counties in CA are still waiting to reopen.

For most of you, it’s been a mad dash to get your salon/spa reopened. You had to figure out all the safety protocols, acquire PPE, get your employees off unemployment, sanitize everything, reschedule client appointments … phew.

No matter where your salon/spa is in the reopening timeline, checking all the boxes in all those reopening checklists is a daunting task. It’s easy to miss a few. It’s easy for a new system or protocol to become inconsistent, ignored or forgotten.

More importantly, there are to-do’s that should have been on your checklist that you didn’t know about, or feel were important, or just didn’t want to deal with.

At Strategies, our mission is to help owners lead and grow salons and spas that are capable of delivering service excellence in the most efficient, productive and consistently profitable manner possible. To do so requires the right leadership approach, systems and team-based culture.... Read More

Depending on the state, some salons and spas have been open since the end of April. Salons and spas in eastern PA and NY are just reopening … or about to. Salons and spas in certain counties in CA are still waiting to reopen. For most of you, it’s been a mad dash to get your salon/spa reopened. You had to figure out all the safety protocols, acquire PPE, get…
Read More

Categories: Coronavirus , Information Flow , Productivity , Profitability , Staff Retention

Six Steps to Manage Salon/Spa Employee Reopening Stress

June 22, 2020 | By Neil Ducoff | 2 Comments

During the mandated business closure, many owners worked extra hard at maintaining contact with employees. Weekly Zoom meetings quickly became the new norm.

During the stay at home period, maintaining your salon/spa culture and connectedness became more essential than ever. For owners and employees, just being able to see and interact with team members provided some semblance of normalcy.

Now that all but a few areas have reopened, the quest to find that “new normal” may appear well underway, but with the extreme busyness that comes with reopening, the need for connecting with employees has never been greater.

FACT 1: After months of being closed and reopening with social distancing, sanitizing protocols, reduced capacity, and wearing PPE, owners and employees are working under extreme pressure to accommodate high client demand for services.

FACT 2: When working under extreme pressure, internal communication systems are prone to breakdown — especially taking the time for one-on-one’s with employees.... Read More

During the mandated business closure, many owners worked extra hard at maintaining contact with employees. Weekly Zoom meetings quickly became the new norm. During the stay at home period, maintaining your salon/spa culture and connectedness became more essential than ever. For owners and employees, just being able to see and interact with team members provided some semblance of normalcy. Now that all but a few areas have reopened, the quest…
Read More

Categories: Leadership , Staff Retention

Six Ways to Control & Increase Salon/Spa Cash Flow

June 14, 2020 | By Neil Ducoff | No Comments

After months of anxiety over unemployment, PPP and EIDL loans, and figuring out reopening restrictions and protocols, salons and spas are finally seeing cash flowing in rather than just out.

So, is it finally time to breathe a sigh of relief? Unfortunately, not just yet.

In addition to safety protocols, many states have mandated social distancing and occupancy restrictions. Many states are 50% occupancy for salons. Vermont salons are limited to just 25%.

FACT: You cannot pay 100% of your payroll and operating expenses running at 50% or less capacity. Add sanitizing protocols, PPE and increased laundry costs, and your cash flow is tighter than ever.

From the onset of the COVID-19 crisis and shutting down of the economy, Strategies has been urging salon and spa owners to use this rare opportunity to get a handle on cash flow.

Here’s why:

  • Salons and spas have a history of weak profit and operating on the financial edge.
  • Industry understanding of Profit & Loss Statements, Balance Sheets and Statement of Cash Flows is weak at best.
  • Rather than making a decision from financial reports, many owners attempt to manage cash flow by checking online bank account balances.
  • Cash-Flow Planning and locking into spending budgets are business disciplines that most owners avoid rather than embrace.

The absolutely UNFORGIVING financial reality of the post COVID-19 crisis…... Read More

After months of anxiety over unemployment, PPP and EIDL loans, and figuring out reopening restrictions and protocols, salons and spas are finally seeing cash flowing in rather than just out. So, is it finally time to breathe a sigh of relief? Unfortunately, not just yet. In addition to safety protocols, many states have mandated social distancing and occupancy restrictions. Many states are 50% occupancy for salons. Vermont salons are limited…
Read More

Categories: Financial Literacy

Coping with Reopening, Delays & Setbacks in the Salon/Spa

June 8, 2020 | By Neil Ducoff | No Comments

Steve and Andrea Swanson are the owners of two Taylor Stevens Salons, one in Algonquin, IL, and a brand-new salon in Geneva, IL that they just opened last Fall.

After months of being shut down and caring for their employees as best they could, the Governor of Illinois finally gave salons permission to reopen on June 1st. Steve, Andrea and their stylist daughter, Taylor, were ecstatic.

They began prepping both salons to reopen. Restocked the Aveda shelves, rearranged furniture and stations for social distancing, prepared PPE supplies, and practiced safety protocols.

After two months of “stay at home,” dealing with unemployment, landlords, slashing costs, securing PPP and EIDL loans, and watching their two locations and livelihoods slowly wither away, reopening day finally arrived.

... Read More

Steve and Andrea Swanson are the owners of two Taylor Stevens Salons, one in Algonquin, IL, and a brand-new salon in Geneva, IL that they just opened last Fall. After months of being shut down and caring for their employees as best they could, the Governor of Illinois finally gave salons permission to reopen on June 1st. Steve, Andrea and their stylist daughter, Taylor, were ecstatic. They began prepping both…
Read More

Categories: Leadership

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