Salon/Spa Owner’s No-Compromise Leadership Tune-Up

February 4, 2019 | By Eric Ducoff | 3 Comments

Compromise can occur in every nook and cranny of your business.

What’s a “compromise”? It’s a malfunction that occurs in your salon/spa causing a ripple effect in the performance of your business.

It can be as simple as employees taking personal calls while servicing customers, wasting company supplies or circumventing procedures.

Even the most basic forms of compromise can derail productivity, contaminate your culture, sap profits and destroy vital customer relationships.

Ultimately, almost every business malfunction, even those annoying little ones, can be traced back to the leader.

When compromise exists in the core behavior and thinking of the leader, it will impact the performance and culture of your company.

When a leader avoids making a vital decision of any kind, the cost of compromise can truly be colossal.

Every aspect of a company’s performance is a reflection of its leaders’ thinking, behavior and ability to execute.... Read More

Compromise can occur in every nook and cranny of your business. What’s a “compromise”? It’s a malfunction that occurs in your salon/spa causing a ripple effect in the performance of your business. It can be as simple as employees taking personal calls while servicing customers, wasting company supplies or circumventing procedures. Even the most basic forms of compromise can derail productivity, contaminate your culture, sap profits and destroy vital customer…
Read More

Categories: Leadership

The Massive Flaw in How Salon/Spas Set Critical Numbers

January 28, 2019 | By Neil Ducoff | 4 Comments

Scenario 1: Your salon/spa is growing, but at a snail’s pace. Most service providers are hitting or exceeding their critical numbers. (Productivity rate, client retention rates, prebook, frequency of visit, number of first-time clients, retail, etc.) Cash flow is tight. They’re wondering where their reward is. You’re wondering the same thing yourself.

Scenario 2: You set and communicate critical numbers for your new talent and rising stars. Because they’re new or developing, you set their critical numbers to reflect minimum expectations. Like in Scenario 1, growth is slow and cash flow is tight.

Prevailing industry thinking

Set critical number expectations based on an individual’s level of experience and performance. Newbies have low critical number expectations. Top “producers” have high critical number expectations. Everyone else is placed accordingly between the low and high levels.... Read More

Scenario 1: Your salon/spa is growing, but at a snail’s pace. Most service providers are hitting or exceeding their critical numbers. (Productivity rate, client retention rates, prebook, frequency of visit, number of first-time clients, retail, etc.) Cash flow is tight. They’re wondering where their reward is. You’re wondering the same thing yourself. Scenario 2: You set and communicate critical numbers for your new talent and rising stars. Because they’re new…
Read More

Categories: Financial Literacy

10 Secrets to Managing Salon & Spa Success

January 21, 2019 | By Neil Ducoff | 3 Comments

Building a successful business is what all salon/spa owners strive for. If you’re not in it to win it, why even take the risk?

In almost every case, the journey to success is a rollercoaster ride. The good times and wins inspire you to keep pushing forward. The bad times are always valuable lessons that make you a better leader and decision maker.

What’s interesting about building a successful salon/spa is that it’s all relative to a moment in time.

FACT: Being successful today is no guarantee of long-term success.

To truly succeed in business means consistently adapting, evolving and innovating your salon/spa and your leadership abilities.

Strategies has been in business for over 25 years. We’ve survived the bad times and capitalized on the good times. My approach and style of leadership is different today than it was in those early years.

Strategies is profitable, growing, innovative and has a culture that we all fiercely protect. So much so, that I’ve been reflecting on what made Strategies successful and how we work hard to ensure that success is sustainable long term.... Read More

Building a successful business is what all salon/spa owners strive for. If you’re not in it to win it, why even take the risk? In almost every case, the journey to success is a rollercoaster ride. The good times and wins inspire you to keep pushing forward. The bad times are always valuable lessons that make you a better leader and decision maker. What’s interesting about building a successful salon/spa…
Read More

Categories: Leadership

Prebook Starts at the Beginning of the Service

January 14, 2019 | By Neil Ducoff | 4 Comments

There is no question how prebooking can dramatically improve your productivity rate, first and existing client retention rates, frequency of client visit, and overall service and retail revenues.

However, there is a question as to why so many salons and spas struggle to achieve the prebook rates they are capable of.

The reasons are simple and rather basic:

  • Prebook systems are poorly defined leaving prebook to chance.
  • Service providers and front desk staff are insufficiently trained, coached and monitored.
  • Service providers and front desk staff are not working seamlessly to ensure that every client receives prebook guidance and executes the prebook at checkout. FACT: Prebooking is a team sport.
  • Many service providers regard prebooking with the same indifference as retail. To them, prebooking is “selling” and they want nothing to do with it.

Unfortunately, the majority of salons and spas regard prebooking as something that’s done at the end of the client service.... Read More

There is no question how prebooking can dramatically improve your productivity rate, first and existing client retention rates, frequency of client visit, and overall service and retail revenues. However, there is a question as to why so many salons and spas struggle to achieve the prebook rates they are capable of. The reasons are simple and rather basic: Prebook systems are poorly defined leaving prebook to chance. Service providers and…
Read More

Categories: Information Flow

Getting Fanatical on Salon/Spa Frequency of Visit

January 7, 2019 | By Neil Ducoff | 4 Comments

Driving your salon/spa’s prebook rate has a dramatic impact on productivity rate by filling future appointment time slots.

The merging of your prebook consistency and first-visit and existing client retention rates, literally supercharges your salon/spa’s productivity rate. It’s the orchestrated outcome of pre-selling time on the appointment book and fulfilling and exceeding client expectations.

FACT 1: Prebooking is the process of professional guidance to schedule future service appointments.

FACT 2: First-time and existing client retention rates are direct and indisputable measurements of the quality of your salon/spa’s technical ability’s and customer service systems.

FACT3: Your salon/spa can have impressive prebook and client retention rates … and still be missing the dynamic impact even minor increases in Frequency of Visit can have on total revenues.

Frequency of Visit (FOV) defined: Frequency of visit is the average number of service purchases clients make per year at your salon/spa.... Read More

Driving your salon/spa’s prebook rate has a dramatic impact on productivity rate by filling future appointment time slots. The merging of your prebook consistency and first-visit and existing client retention rates, literally supercharges your salon/spa’s productivity rate. It’s the orchestrated outcome of pre-selling time on the appointment book and fulfilling and exceeding client expectations. FACT 1: Prebooking is the process of professional guidance to schedule future service appointments. FACT 2:…
Read More

Categories: Financial Literacy

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