Six Strategies to Address Client Covid Fears, Cancellations & No Shows

July 19, 2020 | By Neil Ducoff | 8 Comments

The beauty of being an appointment-based salon/spa is the ability to accurately predict productivity and revenues.

The ugly part of being an appointment-based salon/spa are the last-minute cancellations and, even worse, the no shows.

For most salons and spas, reopening after the shutdown meant full appointment books and doing your best to accommodate clients long overdue for services.

But with infection rates surging in all but a few states, fear is also on the rise.

Now, just when you felt some semblance of business normalcy, COVID-19 fears are causing an uptick in last minute cancellations and client no shows.

Cancellations and no shows are a fact of life in all appointment-based businesses. However, with most salons/spas still operating at mandated reduced capacities, last-minute cancellations and no shows can be financially brutal.

These are extraordinary times that call for extraordinary measures. Many individuals and businesses are experiencing financial hardship. That’s why it may be time to add a financial commitment to the simple act of “reserving” a salon or spa appointment.... Read More

The beauty of being an appointment-based salon/spa is the ability to accurately predict productivity and revenues. The ugly part of being an appointment-based salon/spa are the last-minute cancellations and, even worse, the no shows. For most salons and spas, reopening after the shutdown meant full appointment books and doing your best to accommodate clients long overdue for services. But with infection rates surging in all but a few states, fear…
Read More

Categories: Coronavirus , Leadership , Productivity

COVID-19: Why Salon/Spa Owners Need to be Ready for Anything

July 12, 2020 | By Neil Ducoff | 2 Comments

Remember last January and February? Your salon/spa business was doing just fine and Spring was just a few months away.

But by the end of March, most salons/spas were shut down, and the only thing that you and every other owner wanted to know was…

“When can I reopen my salon/spa?”

It was as if reopening signaled that the worst was over.

Here we are now in mid-July, and most salons and spas are open. (A few in Northern California should be open by the end of July.)

But unfortunately, infection rates are surging.

So the scary question lurking in the back of everyone’s mind is, will another shutdown happen?

No one has the answer to that question, but it does raise concerns that every salon/spa owner must consider.

If this pandemic taught us anything, it’s that the more prepared your business is, the better its chances of surviving a crisisup to and including another shutdown.... Read More

Remember last January and February? Your salon/spa business was doing just fine and Spring was just a few months away. But by the end of March, most salons/spas were shut down, and the only thing that you and every other owner wanted to know was… “When can I reopen my salon/spa?” It was as if reopening signaled that the worst was over. Here we are now in mid-July, and most…
Read More

Categories: Coronavirus , Leadership

Salon/Spa Ownership is About Making a Difference

July 5, 2020 | By Neil Ducoff | 2 Comments

Without question, being the owner of a salon/spa is not for the faint of heart — or anyone not willing to do the work to build a successful business.

But there is something more to owning and building a salon/spa business than making money.

Of course, money is important, but there is a higher purpose.

Being an owner is about making a difference.

Your company is a living representation of your vision. You envision your company making more than just money.

Your company creates jobs, livelihoods and career growth for your employees.

Your company provides services to help clients look and feel better.

Your company serves the local community.

Your company contributes to the economy.

To illustrate this, there’s a great story about three brick layers. When asked, “What are you doing?”, the first brick layer said, “Laying bricks.” The second brick layer said, “Building a wall.” The third brick layer stood up and said, “I’m building a cathedral.”... Read More

Without question, being the owner of a salon/spa is not for the faint of heart — or anyone not willing to do the work to build a successful business. But there is something more to owning and building a salon/spa business than making money. Of course, money is important, but there is a higher purpose. Being an owner is about making a difference. Your company is a living representation of…
Read More

Categories: Leadership

A Salon/Spa Owner’s Checklist for 30-45 Days After Reopening

June 29, 2020 | By Neil Ducoff | No Comments

Depending on the state, some salons and spas have been open since the end of April. Salons and spas in eastern PA and NY are just reopening … or about to. Salons and spas in certain counties in CA are still waiting to reopen.

For most of you, it’s been a mad dash to get your salon/spa reopened. You had to figure out all the safety protocols, acquire PPE, get your employees off unemployment, sanitize everything, reschedule client appointments … phew.

No matter where your salon/spa is in the reopening timeline, checking all the boxes in all those reopening checklists is a daunting task. It’s easy to miss a few. It’s easy for a new system or protocol to become inconsistent, ignored or forgotten.

More importantly, there are to-do’s that should have been on your checklist that you didn’t know about, or feel were important, or just didn’t want to deal with.

At Strategies, our mission is to help owners lead and grow salons and spas that are capable of delivering service excellence in the most efficient, productive and consistently profitable manner possible. To do so requires the right leadership approach, systems and team-based culture.... Read More

Depending on the state, some salons and spas have been open since the end of April. Salons and spas in eastern PA and NY are just reopening … or about to. Salons and spas in certain counties in CA are still waiting to reopen. For most of you, it’s been a mad dash to get your salon/spa reopened. You had to figure out all the safety protocols, acquire PPE, get…
Read More

Categories: Coronavirus , Information Flow , Productivity , Profitability , Staff Retention

Six Steps to Manage Salon/Spa Employee Reopening Stress

June 22, 2020 | By Neil Ducoff | 2 Comments

During the mandated business closure, many owners worked extra hard at maintaining contact with employees. Weekly Zoom meetings quickly became the new norm.

During the stay at home period, maintaining your salon/spa culture and connectedness became more essential than ever. For owners and employees, just being able to see and interact with team members provided some semblance of normalcy.

Now that all but a few areas have reopened, the quest to find that “new normal” may appear well underway, but with the extreme busyness that comes with reopening, the need for connecting with employees has never been greater.

FACT 1: After months of being closed and reopening with social distancing, sanitizing protocols, reduced capacity, and wearing PPE, owners and employees are working under extreme pressure to accommodate high client demand for services.

FACT 2: When working under extreme pressure, internal communication systems are prone to breakdown — especially taking the time for one-on-one’s with employees.... Read More

During the mandated business closure, many owners worked extra hard at maintaining contact with employees. Weekly Zoom meetings quickly became the new norm. During the stay at home period, maintaining your salon/spa culture and connectedness became more essential than ever. For owners and employees, just being able to see and interact with team members provided some semblance of normalcy. Now that all but a few areas have reopened, the quest…
Read More

Categories: Leadership , Staff Retention

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