Salon, Spa & Medspa Business Education | Seminars & Classes for Growth

The landscape has changed. Companies are marketing in a much different way than even two years ago. In order to compete, it's imperative that you understand and harness the incredible power — and cost effectiveness — of today's internet offerings. And it's easier — and more fun — than you might think!

Whether you're an experienced social networker, or starting from scratch, this hands-on workshop will introduce you to a wide array of tools and techniques that will help you get the most out of your online and social media efforts, while streamlining your processes. The result? Your business becomes more visible, bringing new customers to your door and helping to retain loyal clients!

Day One

What is Inbound Marketing and why your company should use it?
What is social media and how can it help your business?
Twitter: Setting up an account, terminology and strategies
Facebook: Setting up an account, navigating, strategies and understanding Insights
Introduction to location-based social media: Gowalla, Foursquare, SCVNGR. Setting up accounts, navigating, strategies and understanding insights. Learn how location-based social media can generate more traffic to your business?

Day Two

Introduction to RSS Feeds
Measuring your return on your Inbound Marketing strategies.
Establish measures to convert internet leads to sales.
Developing strategies for extending your web reach.
Understanding how search engines work
How to optimize your website ranking through Search Engine Optimization (SEO)
Introduction to blogging: Understanding the importance of blogging, how to do it and how to leverage SEO through blogging
Tying it all together: How to cross-promote your content throughout the online community

Don't get left behind! Register now, and maximize your company's reach throughout the online world!

Cancellation Policy:

Cancellation within 30 days of the event: A refund will be issued for the amount paid, less a $250 cancellation fee.
Cancellation within 7 days of the event: A cancellation fee of $250 per person will be assessed with the balance held as a credit towards a future event.

Seminars

Get Found Online: How to Build Your Salon/Spa's Inbound Marketing Program

Register Now!