How to Fix Professional Salon/Spa Retailing

January 22, 2018 | By Neil Ducoff | 7 Comments

The opportunity for a salon/spa to generate a quarter of its total revenue in retail is real.

It’s always been real.

But there’s something out of sync with the passion for using professional products vs. the actually “selling” of those products to salon/spa clients.

For the selling of professional products, it is the ultimate love/hate relationship.

When it comes to salon/spa professionals actually recommending the products they use and love, there are almost as many excuses for not selling, as there are products.

The excuses sound like:

  • I’m not a salesperson
  • I don’t have time to sell
  • The product we sell is widely diverted — so why bother
  • Clients can buy it cheaper at Ulta
  • My clients take a photo of the product and buy it on Amazon
  • I don’t want to be pushy

Excuses for not selling retail are just that — excuses.

In a recent interview on the retailing of professional products, I was asked seven questions. Here are my No-Compromise Leadership answers:... Read More

Categories: Monday Morning Wake-Up

How to Achieve Salon & Spa Business Balance

January 15, 2018 | By Neil Ducoff | 1 Comment

As leader of your salon/spa, how often do you find yourself trying to overcompensate when things are out of balance? You know exactly what I’m talking about.

  • It’s trying to lead when you keep falling short of monthly goals because your team lost its sense of urgency.
  • It’s when you take your eyes off the financial controls, expenses get out of hand and cash-flow gets scary tight.
  • It’s when team morale turns into a toxic stew that contaminates your once vibrant culture.

When the symptoms that your salon/spa business is even slightly out of balance, it’s imperative for you, its leader, to engage and restore balance.

Before you can do that, you must look at your own life. Do you have a sense of balance in your life? Are you calm? Happy? Have a clear sense of priorities? You need to have your personal house in order. If not, your staff will sense a “do as I say, not as I do” attitude that does more to keep it out of balance.... Read More

Categories: Leadership

One “I” Can Wreck Your Salon or Spa Team Culture

January 8, 2018 | By Neil Ducoff | 1 Comment

We’ve all heard the line, “There is no ‘I’ in team.” It’s a pretty simple concept. Team and teamwork is about “we.”

In stark contrast, “I” is singular. It’s about “one’s self.”

The desire for personal success is empowering and captivating. It’s about the drive to achieve one’s full potential in career and life.

And then there’s this thing called “teamwork.” Teamwork is the pursuit of like-minded individuals to achieve a common objective, goal and vision.

It’s about taking a group of “I’s” and channeling its collective energy on achieving something truly extraordinary that cannot be achieved alone.

Today, more than ever, the salon/spa industry offers individuals a clear choice to seek career success as either an “independent” or to achieve career success as part of a team.... Read More

Categories: Leadership

10 Salon & Spa Leadership Resolutions for 2018

January 1, 2018 | By Neil Ducoff | 1 Comment

This begins my eleventh year of writing this Monday Morning Wake-Up.

The very first MMWU was on January 18, 2008 … this marks 119 continuous Monday Morning Wake-Ups.

As many of you know, 2017 was a tough year for me personally. On June 7th, I was out for a training ride on my brand new five-day old dream bike, preparing for what would have been my ninth MS Cape Cod Getaway Ride in a few weeks.

A minute after passing Strategies offices I was struck by a van that shot across the road into my path. Next thing I knew, I was being lifted into an ambulance. My left hip socket was fractured, three ribs in my upper back were fractured and my upper sternum crushed. I was in excruciating pain.

Yes, I did ask if my bike was okay. (I tried to wait but couldn’t help myself.) A few days later I found out that it died in the crash. If you ride a bike, you understand.... Read More

Categories: Leadership

How Two Salon & Spa Employees Blew an Owner’s Mind

December 25, 2017 | By Neil Ducoff | No Comments

When your team-based culture is dialed in, employees can do amazing things that can blow an owner’s mind.

That’s exactly what happened to Bridgett DiVohl, owner of Royale Hair Parlor in Bloomington, IN. Bridgett is also a Strategies Coach.

I received the following email from Bridgett that was truly a joy to read.

Hi Neil,

I want to share a campaign that one of the Royale team members recently created that blew my mind. Sydney, one of our leaders, definitely finds value in everything we do as a team-based salon.  

To help us find our next great employee, I assigned her and a few others to listen to the Strategies “How to Recruit and Retain Staff” webinar. We had to let go the past two hires within the first three months.  ... Read More

Categories: Leadership

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