Salon & Spa Critical Numbers: It’s About Incremental Gains

June 18, 2018 | By Neil Ducoff | No Comments

As many of you know, just over one year ago, I was hit by a van while riding my bike. I was injured pretty badly. Thankfully, I’m fine now.

Early this year, I started training for the 150-mile MS Cape Cod Getaway Ride that I missed last year. This will be my ninth time doing this ride. Since 2008, I’ve raised over $55,000 for MS.

My cycling coach constantly reminded me not to obsess over where my fitness was before the accident, but to focus on incremental improvement gains.

For my cycling and fitness comeback, all I could do was work on getting better and stronger. It wasn’t until a week ago that I actually compared my level of fitness today to pre-accident.

I’m happy to report that I am back to pre-accident fitness. I just focused on incremental gains and made my comeback.

I’m sharing my comeback story because many salon/spa owners get so stuck in their current critical numbers to the point where growth opportunities are missed.

At Strategies, we understand that there are unique differences in the critical numbers between salons, spas, massage, medspa, nails, lash extensions and other related companies.... Read More

As many of you know, just over one year ago, I was hit by a van while riding my bike. I was injured pretty badly. Thankfully, I’m fine now. Early this year, I started training for the 150-mile MS Cape Cod Getaway Ride that I missed last year. This will be my ninth time doing this ride. Since 2008, I’ve raised over $55,000 for MS. My cycling coach constantly reminded…
Read More

Categories: Financial Literacy

The Super Duo: Salon & Spa Systems and Culture

June 11, 2018 | By Neil Ducoff | 5 Comments

A salon/spa owner is sharing how her team works together to achieve the company’s monthly service and retail goal. One puzzled owner responds, “How do you get them to do that?

The scenario is always the same when owners share how their team is always on time for huddle, consistently achieves high prebook rates, follows customer scripts and other essential salon/spa systems.

Owners will always ask, “How do you get them to do that?”

The same is true when a salon/spa owner implements a significant change with little drama or pushback. There will always be owners that respond, “My employees would never do that. I’d have a walkout.”

What’s the difference between a salon/spa that operates like a well-oiled machine and is able to implement major change and those that struggle?... Read More

A salon/spa owner is sharing how her team works together to achieve the company’s monthly service and retail goal. One puzzled owner responds, “How do you get them to do that?” The scenario is always the same when owners share how their team is always on time for huddle, consistently achieves high prebook rates, follows customer scripts and other essential salon/spa systems. Owners will always ask, “How do you get…
Read More

Categories: Leadership

How to Get Out From Behind the Chair or Treatment Room

June 4, 2018 | By Neil Ducoff | 1 Comment

For salon/spa owners that spend all, or most, of their time behind the chair or in the treatment room, it’s a simple case of leadership compromise.

By leadership compromise, I’m referring to the time an owner is working on clients while their business is begging for attention.

The issue gets more complicated when the owner’s service sales represent a significant percentage of the company’s total revenue.

  • In such cases, the owner’s revenues are essential for not only funding operations — but for the owner’s personal income as well.

Another issue is the internal conflict many owner’s experience when they’re more passionate about their creative and technical work and less about the demands of the business.

Why deal with financial reports, performance reviews, systems design and other business responsibilities when they can feed their passion for their work — and generate revenue?... Read More

For salon/spa owners that spend all, or most, of their time behind the chair or in the treatment room, it’s a simple case of leadership compromise. By leadership compromise, I’m referring to the time an owner is working on clients while their business is begging for attention. The issue gets more complicated when the owner’s service sales represent a significant percentage of the company’s total revenue. In such cases, the…
Read More

Categories: Leadership

The Wacky World of Salon/Spa Employee Pay Expectations

May 28, 2018 | By Neil Ducoff | 3 Comments

I used the word “wacky” in the title because when it comes to employees and pay, things can definitely get pretty wacky.

Here are some givens about employee pay expectations:

  • There is a high emotional component to what an individual gets paid.
  • There are employees that feel they should be paid significantly more, even though their performance and behavior say otherwise.
  • There are employees that want to be paid more, but are unwilling to do more — or want to do less.
  • There are employees that feel underpaid that never address the issue with owners/leadership, become resentful and devolve into a “problem employee.”
  • There are employees that consistently deliver their best efforts, strive to advance themselves, and have earned the right to have conversation about their pay.
  • Employees that view work as a “job” and do enough to get by, will rarely achieve their pay expectations.
  • Employees that view work as a “career” and apply the necessary determination and commitment to advance themselves, are most likely to achieve their pay expectations.

As all salon/spa owners know, managing employees is an ongoing and challenging responsibility. Work needs to be done, bills need to be paid, problems need to be addressed and employees need/want to be acknowledged.... Read More

I used the word “wacky” in the title because when it comes to employees and pay, things can definitely get pretty wacky. Here are some givens about employee pay expectations: There is a high emotional component to what an individual gets paid. There are employees that feel they should be paid significantly more, even though their performance and behavior say otherwise. There are employees that want to be paid more,…
Read More

Categories: Compensation

How to Consistently Hit Salon & Spa Monthly Goals

May 21, 2018 | By Neil Ducoff | 2 Comments

You don’t need to be a fortune teller to accurately project achievable monthly salon/spa goals.

You don’t need to be a Tony Robbins to lead and inspire your team to hit goal.

What you do need is clarity on your leadership role, responsibilities and level of engagement that makes “hitting goal” your team’s priority.

Red flags start flying when I hear owners and managers make any of the following five statements:

  1. “We haven’t hit goal in a long time.”
  2. “I have no idea if the goals we set are doable.”
  3. “My team gives up when they see we’re going to miss goal.”
  4. “I keep lowering the goal so the team can hit it.”
  5. “I have some employees that could care less about the company’s monthly goal.”

If you have ever uttered any of the previous statements, contamination and dysfunction is present in your salon/spa culture.

Why? Because each one of the five statements identifies a disconnect between you, your team, and what your salon/spa must achieve to remain relevant and financially sustainable.... Read More

You don’t need to be a fortune teller to accurately project achievable monthly salon/spa goals. You don’t need to be a Tony Robbins to lead and inspire your team to hit goal. What you do need is clarity on your leadership role, responsibilities and level of engagement that makes “hitting goal” your team’s priority. Red flags start flying when I hear owners and managers make any of the following five…
Read More

Categories: Financial Literacy , Leadership

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